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#204: Tiffany & Co. and its priceless Yellow Diamond

Tiffany DiamondTiffany & Co. on Fifth Avenue is the ultimate shopping destination on your trip to NYC. Discover your inner Audrey Hepburn and bring along your breakfast  – tiara is optional.

Tiffany and Co. first opened its doors in 1837 (there’s an entire Tiffany collection called “1837,” in which every piece is hallmarked with this date) at 259 Broadway in New York with the first day’s sales total of $4.98. Then in 1940, the store re-opened at the infamous corner of Fifth Avenue and 57th Street where it still stands today.

Renowned for its luxury goods and diamonds, Tiffany is famous for other reasons. In 1851, Tiffany was the first American company to institute the 925/1000 sterling silver standard which was later adopted around the world. In 1877 Charles Lewis Tiffany purchased “The Tiffany Yellow Diamond”, a 128-carat stone cut in a modified cushion-shape featuring 90 facets instead of the standard 58  brilliant cut. The stone has never been sold and has only been worn by two people, one which was Audrey Hepburn. Known for the 1961 Hollywood classic Breakfast at Tiffany’s, she wore the Ribbon Rosette necklace that was set with the Tiffany Diamond while promoting the film. In 2012 for the 175th anniversary of Tiffany’s founding, the diamond was reset and suspended from over 100 carats of white diamonds. And you can actually see the diamond (and drool) in a glass display case against the wall on the on the ground floor of 57th Street store. Well at least they say it’s the real diamond…..

Tiffany has also produced the NFL Vince Lombardi Super Bowl trophy since the first Super Bowl in 1967 and has designed Super Bowl rings as well as the 1980 Olympic medals, which you can’t see. But one thing you can take home with you is the ultimate Tiffany symbol….the blue box and bags. Not only is it a status symbol, but the brand actually owns their own colour, Pantone 1837 or ‘Tiffany Blue’. But unfortunately its against store policy to sell just a box, it must be accompanied by an item purchased from the store and the box is your ‘gift’. So make sure your someone special is there with credit card in hand…

Tiffany and Co. 727 5th Ave, New York, NY 10022

Audrey Hepburn Tiffany





This post first appeared on 1000 Things New York - Things To Do In New York, please read the originial post: here

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#204: Tiffany & Co. and its priceless Yellow Diamond


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