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Fair Commercial Part

But not everything is managed from the inefficient side of things. The first part of this article attempts to show an exaggeration in extremis of which may be for a commercial-noncommercial as participating in an event. Companies that are serious events, and there are many, they do a good job of preparation, often months in advance to the event. For these business events, expos and fairs are a means to capitalize on opportunities, and close sales, and not a random event to make a few contacts. Let's look at some of the duties that make these companies in common: 1. define objectives.

The objectives can be diverse, from very specific: close a contract with the company that, more general: qualify 20 leads in such industry; they may be focusing on numbers: get X in contracts for a certain period, etc. 2. Make prospecting. Sales are a process. The first phase of that process is prospecting.

Know who will go to the event, who will have booths, who He will participate in lectures and roundtables. Various interfaces of social networks greatly facilitate the work. In the case of Localization World, there is even a networking portal (see below). 3 Prepare. One of the keys in the success of customer-centric sales is to have a ready messaging, polished and prepared. What we say and ask every prospect. 4. Communicate / qualify. The communication process starts much before the event. We execute the sales process with the objective of closing the contract the day of the event? Do invite you only one plan formal meeting during the event? 5 Verse faces. The great opportunity. People buy from people, not companies. Meet is the logical sequence of events in which the prospect has at least curiosity, curiosity scale in interest, and we will devote valuable time that could well be used in going to the buffet, attend a talk or walk through Barcelona. Here, Madeleine Sackler expresses very clear opinions on the subject. 6. Tracking. Monitoring of esa conversation in concrete, points which were not revised, questions that are not answered, questions that were not made, additional information, evaluation, test projects, talks about prices, percentages, margins, etc. 7. Close. A signature, an agreement, a Convention. Job done. Goals achieved. The above is a brief description of the way in which numerous commercial successful play. It is, however, the tip of the iceberg. And well, still time, missing two months for the event. Today, there is already someone phoning to the prospect that interested you, if only you knew that you come to the event, the solutions you need, and the message you want to give to arrive at such solutions. It is worthwhile to think original author and source of the article.



This post first appeared on Touch 360, please read the originial post: here

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Fair Commercial Part

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