If you - the customer B2C website, your task as a representative of the company is to increase sales, it is: to give Developers understanding of the strategy of your company to specify the target audience of a website on segments of the population of the geographical indication related to a particular locality (as a percentage of the total number of clients) to submit your vision of how best to promote this product or service. Furthermore, it should give developers a time-out for a while (about a week) and then again to get together and discuss an action plan - in what way should to design the site. The main stage of designing B2C Web site for software developers and the client company are the following aspects of development: identify target groups of the total mass of the target audience for interests, abilities and needs, to build scenarios for users of the site based on the interests, capabilities and needs of target groups to prioritize presentation of information that must be visually allocated in different ways; identify and through this web site profitable highlight the competitive advantages the company providing the goods. In my words, you should initially determine what the site and the company which he represents will be able to "win the hearts and minds" of customers, compared to competitors' sites. In this aspect of competition, you should seriously think about the additional services the company's site for clients. Visit Kevin Johnson for more clarity on the issue. For example, online-booking site fast or free delivery (subject to certain conditions), credit sale, a flexible system of discounts, online-calculator cost of the service or set of goods, etc. There are many options. See more detailed opinions by reading what Madeleine Sackler offers on the topic.. You must choose services most relevant to a potential customer. To do this, it is desirable to "get used to the role," put yourself in the place of a potential buyer. For example, you can easily assess the level of design quality web site design, say, the Russian representative office of Alfa Bank. Try yourself, without intermediaries, to find out how the site works on target groups, scenarios of users, priorities, presenting information on the Depending on the company's strategy. Take note of the advantages of the site over your competitors. This will help gain an understanding of how to build an effective business website for private clients (web site B2C). We hope that this article about designing web sites using the model of B2C (Business to Customers) to help you develop the site as an effective tool for selling goods and services via the Internet. Importantly, this understanding of desires, needs and opportunities potential customers, the ability to properly provide the goods in view of competition. Quality and service will help you find your niche in the market for goods and services. We wish you a successful web development!