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Yasiin Bey named Creative Director of Unknown Union

Yasiin Bey was just announced as the new Creative Director for the New York and Cape Town based lifestyle brand, Unknown Union. As Creative Director, yasiin bey will oversee new design concepts and collaborations for Unknown Union, including a project with his media channel and design collective A Country Called Earth.

Unknown Union’s new direction is exemplified by the launch of The Original Royals Collection made from the traditional blankets of the Basotho people. These blankets have a history that dates back over 150 years and form the basis of a proud living tradition and cultural legacy that is interwoven into the very social fabric of Basotho life. Authentic Basotho blankets are exclusively manufactured by Aranda Textile Mills in partnership with the royal family of Lesotho. Unknown Union is the only company in the world that has been granted the right to create apparel from this national treasure.

The Original Royals Collection will be debuted at (capsule) Las Vegas Feb. 15th – 17th. For more details on the project and others by Unknown Union, visit

Read more about the announcement here [Link]




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Yasiin Bey named Creative Director of Unknown Union


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