It’s hard to imagine someone referring to the ITC Conduit® design as being beautiful – or even handsome. “Quirky” doesn’t quite fit the description either; although many letters are clearly idiosyncratic. Somehow, its naive shapes and graceless proportions strike a familiar chord. As its designer, Mark Van Bronkhorst says, “there is an honesty to the design.” But there is more to Itc Conduit than honesty. It also has a kind of goofy charisma.

ITC Conduit proves that a typeface does not have to be beautiful or handsome to be successful. Or, as Erik Spiekermann said, “The beauty in ITC Conduit is that it doesn’t pretend to be anything that it’s not. It may not be pretty, but it is versatile, legible and easy to work with – a wonderfully stupid typeface.”

What prompted van Bronkhorst to create this dichotomy of typeface design? “Years ago, I was enamored with the German DIN fonts,” He explains. “I liked DIN’s legibility and the way its cold sparseness contrasts with an almost friendly simplicity; a contradiction. I sketched a few characters to remember the idea. Paying projects got in the way of doing much more, but I had captured the concept.” The sketches sat untouched for years.