2024-04-16 14:05
Today’s guest is Rich Small, the Executive Vice President at Hunter, an award-winning marketing and PR firm based in New York. Rich offers expert advice for emerging beauty brands, inc… Read More
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Creme De Mint Blog
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Tags:
packaging
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brand
rob shaw
food
burnout
peach
consumerdriven skincare trends
brand loyalty
market
Graphic design news and advice for small businesses
2024-04-09 22:23
The demands of running a business combined with the pressure to always be “productive” can lead to severe burnout that damages our health and wellbeing. Lauren and Natalie have e… Read More
2024-04-09 22:10
In today’s episode, Lauren and Natalie discuss how adding thoughtful touches to the customer journey and offering great customer service and can propel your brand above the competition… Read More
2024-03-11 21:07
Lauren Casgren-Tindall has been creating powerful, innovative designs over the past 15 years. She launched the company Crème de Mint design agency to specialize in her passion of desi… Read More
2024-03-06 04:35
Key Points:
Understand FMCG vs CPG Differences
Methods: Primary, Secondary Research
Critical Steps in the Pre-launch Process
Cost-Conscious Market Research Methods
Key Ste… Read More
2024-02-14 10:00
This year, that color is Peach Fuzz!
Once again, Pantone has captured our hearts with the unveiling of Peach Fuzz (Pantone 13-1023) as the Color of the Year for 2024—a hue that radi… Read More
2024-02-14 00:38
Discover how to source quality ingredients for your supplement line with today’s guest, Rob Shaw. Rob has worked in the supplement industry since 1996 and started his import/export dis… Read More
2024-02-09 23:31
Hey beauty entrepreneurs! Get the inside scoop on consumer-driven skincare trends from industry expert Jeffrey Martin. Make sure your products are aligned with emerging trends and hear Jeffr… Read More
2024-01-29 12:10
Five Star Food Packaging Design Agency… Read More
2024-01-26 18:42
Creating Food Packaging Designs that Sell: Everything You Need to Know
Author
Lauren Casgren-Tindall has been creating powerful, innovative designs… Read More
2024-01-19 22:46
Let’s take a deep dive into nutraceutical and supplement manufacturing with industry expert Lucas Schmidt! In today’s episode, Lucas shares his passion for the science behind new… Read More
2024-01-11 09:55
Do you dream of starting a wine business but don’t want to run a vineyard?
If so, then you’re in luck—starting a private label wine brand offers you the chance to… Read More
2024-01-09 20:23
Today’s guest, Brent Baubach, shares tried-and-true techniques for building a successful Shopify store. Learn how to reach 6+ figures per month with your Shopify store by increasing yo… Read More
2024-01-07 09:00
Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd.
But not all rebrands a… Read More
2023-12-04 16:33
Creating a custom gummy line? On today’s episode, we discuss how to start your own gummy line with Iraiz Gomez, the CEO and Co-founder of Vitawest Nutraceuticals. Get sweet insights fr… Read More
2023-11-28 14:04
Curious how to work with influencers to launch your food, beauty or supplement product? Get expert advice marketing your product from the co-founders of UMAI Marketing! On today’s epis… Read More
2023-11-01 08:00
Most businesses start with WHAT—the products or services they offer. Or they focus on HOW—the way they operate that sets them apart from their competition. But the most successfu… Read More
2023-10-18 18:18
We all recognize that feeling of wanting to plan a weekend trip, scroll social media, or do anything besides work. That’s the urge to procrastinate, and it’s natural. I’ve… Read More
2023-10-13 23:18
You know your brand, you’ve identified the message you want to communicate and the feeling you want your audience to have. Now it’s time to create a memorable brand tagline that… Read More
2023-10-10 03:09
Are you thinking about crafting your own alcohol or private label beverage? In today’s episode, Victor Olshansky from Ziami Distillery shares his in-depth knowledge of the alcohol indu… Read More
2023-10-09 14:34
Color tells the story of your brand at a glance. But like most first impressions, sending the right message with your logo and packaging design takes some work. How do you choose colors that… Read More
2023-10-09 14:33
“The entrepreneurial journey starts with jumping off a cliff and assembling an airplane on the way down.” Reid Hoffman, Founder of LinkedIn. Not much evidence of a fear of failur… Read More
2023-10-09 14:33
Thinking about starting a supplements brand, but with a budget that requires you to start small? Starting small with private label supplements can help you build your business more quickly… Read More
2023-10-09 14:33
Having a social media page for your brand gives you access to an estimated 67 percent of consumers who use sites like Instagram to seek out brands and their products. But cutting through the… Read More
2023-10-09 14:32
If you’re launching a business, you might be looking for tips for writing a mission statement for your brand. Or perhaps you’re wondering what a mission statement is and why you… Read More
2023-10-09 14:31
The great thing about e-commerce is it is always changing to adapt to almost any marketplace, including the liquor market. The key is knowing how to sell liquor online. And with online alcoh… Read More
2023-10-09 14:31
By definition, nutraceuticals are “non-specific biological therapies” derived from food sources “used to promote general well-being, control symptoms, and prevent malignant… Read More
2023-10-08 10:07
You won’t want to miss today’s episode! Our guests from ZÍAMI Distillery share their knowledge about crafting alcohol and specialty beverages. Discover the steps you&rsquo&hell…Read More
2023-10-05 22:33
Thinking about creating a dietary supplement from scratch, but not sure where to start? Our guest today is Chad Brey, a chemist who has formulated hundreds of dietary supplements. In our int… Read More
2023-10-03 12:09
Starting your own alcohol brand? In this episode, we interview alcohol beverage attorney Ryan Malkin for advice on licenses, distribution contracts, marketing, and label requirements to help… Read More
2023-09-13 10:24
Are you struggling to understand regulatory for your herbs & supplements? Look no further!
This week, our guest is Dr. Zoë Gardner, a self-proclaimed herb nerd with over 20 year… Read More
2023-09-04 08:18
The thought of rebranding your logo can be daunting—you likely put time, money, and passion into establishing your brand identity. But if famous logo rebranding examples have taught us… Read More
2023-08-30 20:40
Do you have an amazing beauty product idea but you’re not sure how to make it a reality? In this week’s episode of Turning Beauty Ideas into Products, our guest Christine Klahn a… Read More
2023-08-20 14:51
In this episode, co-hosts Lauren and Natalie discuss the importance of niching down for businesses. They explain how narrowing your focus can help pinpoint your target audience, save money o… Read More
2023-08-18 14:05
Once you’ve manufactured your product and worked with a designer to create your branding and packaging, you might be wondering how to launch your product. How do you build buzz and sta… Read More
2023-08-09 03:41
Unlock the art of confident communication in any situation! When conflicts arise it can be tough to stand up to someone, gather information and respond clearly. This episode of Entrepreneur… Read More
2023-08-07 08:45
Starting your own line of mood and mind health supplements can be daunting for entrepreneurs. From sourcing ingredients to finding the right manufacturer, it can take a lot of time to get yo… Read More
2023-08-04 08:49
Toothpaste, toilet paper, makeup, snacks, wine—it seems like everywhere you turn, brands are jumping on the subscription service bandwagon! If you’re wondering how to start a sub… Read More
2023-08-03 23:01
Many entrepreneurs experience self-doubt in business, even if they have the skills they need to succeed. Lauren and Natalie talk about how common imposter syndrome is and share some techniqu… Read More
2023-08-03 19:57
Shopify vs WordPress for product businesses – which is better? Lauren and Natalie discuss learning curves, SEO, payment gateways, and other factors to consider when choosing a platform… Read More
2023-08-03 05:41
Do you want your product to sell like hotcakes? WOW packaging is key. Lauren and Natalie discuss the importance of packaging and how the unboxing experience impacts people’s feelings a… Read More
2023-08-03 04:59
The pet care industry in is growing by leaps and bounds! The global market for pet care is expected to grow to $241.1 billion by 2026. If you think you want to brand your own pet p… Read More
2023-08-01 08:32
Launching a cosmetics brand comes with many decisions—but one of the most important is how to design makeup packaging.
The packaging does far more for makeup products than jus… Read More
2023-07-29 08:01
This episode of Entrepreneur Minds Speak—Speaker Series features Christine Klahn, CEO of ChemE Queen Bee—a distinguished San Diego formulation and small batch manufacturing compa… Read More
2023-07-19 20:01
This episode of Entrepreneur Minds Speak features Christine Klahn, CEO of ChemE Queen Bee—a distinguished San Diego formulation and small batch manufacturing company. In this engaging… Read More
2023-07-19 08:25
A Vital Wake-Up Call: Navigating Advertising Compliance for Dietary Supplements
Supplement businesses owners brace yourselves for important news on compliance for dietary supplements! The… Read More
2023-07-12 19:22
Packaging design plays a crucial role in marketing. When I’m at a store trying to decide what to buy I can’t always test the product before buying it so often I have to rely on t… Read More
2023-07-10 08:58
Having a well-defined brand is crucial for making design choices that effectively communicate your message. If you want a brand that reflects your values, story, and distinctive approach to… Read More
2023-07-06 08:57
If you’re launching a product business, you might be wondering whether you need child resistant packaging.
There are a lot of important questions to ask before you manufacture… Read More
2023-07-03 08:42
Millennials now make up the largest adult population, with a buying power of $2.5 trillion. That buying power has a big impact on many industries, alcohol included. In fact, millennial behav… Read More
2023-06-15 09:17
In a fast-paced world where energy is a prized commodity, functional energy drinks have emerged as a popular solution for individuals seeking an extra boost. Companies like Red Bull, Monster… Read More
2023-06-13 09:00
Finding your place in today’s trillion-dollar wellness industry can seem a bit like a treasure hunt. Even if you have a fabulous product in mind, finding the right mix of branding, ing… Read More
2023-06-10 09:55
10 Questions to Ask When Choosing a Packaging Design Agency
Choosing the right packaging design agency for your business can be tricky. You want to find an experienced agency who fits you… Read More
2023-06-08 09:00
A functional beverage is about more than what’s inside a bottle or can. It is also about the packaging. Think of each drink as a multi-sensory experience that starts with eye-catching… Read More
2023-06-06 09:00
When you launch your business you might wonder, “Should I hire a web designer?”
Early in your business journey, you’re probably looking to save money where you… Read More
2023-06-02 08:21
Ever-evolving state alcohol laws have made it easier than ever to sell alcohol on the web. That makes the answer to the question “can you sell alcohol online?” a full-bodied yes… Read More
2023-05-16 17:10
Functional beverages infused with vitamins, herbs, and even protein can rev up your daily health quotient, or they can add unwanted sugar and other ingredients to your diet. Wouldn’t i… Read More
2023-05-09 21:31
Nootropics, also known as “smart drugs,” are substances that can enhance cognitive function, including memory, attention, creativity, and motivation. They have become increasingl… Read More
2023-05-08 09:00
Craft alcohol – including beer, wine, distilled spirits, cider, and liqueurs – is big business in the US, with total sales topping $32 billion in 2020. And it gets better, with t… Read More
2023-05-05 08:29
Are you wondering how to cater your alcohol or beverage brand to a Gen Z audience? You might find our Gen Z consumer insights surprising!
Who exactly is Gen Z? Born between 1996 and… Read More
2023-05-01 09:18
Things You Should Know Before You Design Your Next Pet Care Product
Pet care products are on the rise. It has grown from $245 billion in 2021 to $261 billion in 2022. And there are… Read More
2023-05-01 08:10
Mocktails are making a splash in the beverage scene in the US and beyond. These non-alcoholic drinks aren’t your mother’s Shirley Temple. They are a blend of herbs, spices, fruit… Read More
2023-04-20 17:24
Have you always dreamed of turning your love of food into a successful business venture? If you’re thinking of starting a food-based business, you’re not alone. Many entrepre… Read More
2023-04-12 08:21
Great package design is about more than getting a product from point A to point B. Companies and their customers want eye-catching, sustainable design that will up the ante on style without… Read More
2023-04-11 14:13
Social trends in the US are changing – and so is what many Americans drink when out with friends, or even at home. Younger generations are opting for alternative drinks called function… Read More
2023-04-10 18:43
As a product business owner, you may be wondering how you can weather the storm during an economic downturn. In this blog post, we’ll explore practical tips and strategies to help you… Read More
2023-04-07 08:01
The e-commerce world is growing by leaps and bounds for sellers of dietary supplements. More good news is that it only takes a few minutes to start creating a website that lets you tap into… Read More
2023-04-04 09:39
To niche or not to niche…is that really the question? By now, you’ve probably heard that niches get the riches, but how to niche down is a little bit more complicated. … Read More
2023-03-31 17:22
You walk into a grocery or corner store and notice a blaze of hot pink and orange boxed in by funky graphics in the beverage aisle. It looks like a craft beer display, but it’s not. Th… Read More
2023-03-10 08:22
There’s no doubt about it—the natural skincare industry is booming. The market size is $6.7 billion, with no signs of slowing down. With the right natural skincare branding and m… Read More
2023-03-07 09:00
CREDIT: COURTESY OF HEINZ
It’s obvious that food packaging trends have been continuously changing.
From minimalist food packaging to sustainable product-driven packaging, compani… Read More
2023-02-21 13:48
My first job as a graphic designer began with a lot of worries. I had been hired because my employer saw that I had the skills and ability to do the work, but I wasn’t so sure. Some of… Read More
2023-02-10 13:44
Creative platform Dieline’s report on design trends of 2023 is out, and the trends are fresh. Really fresh. Some trends feel like we’re living in a sci-fi movie, as in packaging… Read More
2023-02-06 09:12
If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.
The natural skincare industry is worth more than $6 trillion annually, and… Read More
2023-02-01 09:48
Are you launching a skincare brand and wondering what natural cosmetic ingredients to use? Or wanting to expand an existing skincare brand with natural alternatives?
Clean and natur… Read More
2023-01-18 14:19
Entrepreneurship is a challenging but rewarding path. One difficult part of having a business is knowing how to avoid burnout as an entrepreneur. The demands of running a business, combined… Read More
2023-01-17 16:30
Decisions are everywhere in life and in business. And sometimes it seems there are just too many decisions to make at once. The feeling of overwhelm we feel with the multitude of decisions w… Read More
2023-01-13 18:06
When I started my career, I hadn’t heard the term “know your why.” My interests and passions pulled me in so many different directions. Back then, I didn’t know I wou… Read More
2023-01-05 10:01
If you’re launching a business or looking to rebrand, you might want to know how to choose a logo designer. Choosing the right designer is one of the most important decisions you make… Read More
2023-01-04 14:08
I know I’m not alone in experiencing 2022 as a year full of stress, changes, and uncertainty. Part of my stressful year came in the form of selling my beloved Miami home, where I lived… Read More
2023-01-03 10:00
Now that the holiday festivities have wrapped up…it’s goal season for business owners! One of my New Year’s resolutions is to only do what’s essential. I tend to lik… Read More
2023-01-02 09:26
There’s a great debate when it comes to marketing: email marketing vs. social media marketing. In the world of viral videos, widespread tweets, and sharing posts, it’s easy t… Read More
2022-12-30 01:11
Have you had moments of fear in business? Moments that scare you or keep you up at night? Or maybe sometimes you find yourself frozen and unable to make decisions? Or plagued with doubts? If… Read More
2022-12-14 21:03
Keeping a to-do list helps me prioritize what I have to get done each day. But like many entrepreneurs, I often spend more time focused on my business than I do myself. That works fine f… Read More
2022-12-09 22:05
Starting a beauty or wellness product business is an adventure in every sense of the word. It’s exciting to know that a product you create will be sent out into the world. The challeng… Read More
2022-12-08 09:05
As entrepreneurs, we all want to see the time and money we spend building our company pay off. But feeling confident in business isn’t always easy. Sometimes it’s our own thought… Read More
2022-12-05 09:34
Email marketing can help your product business grow, expand its reach, and generate more revenue—but how do you know your email marketing strategy is effective? It all comes down… Read More
2022-11-30 09:12
Starting a small business takes funding. But how much cash do you need to start a business? Knowing your initial expenses is the best way to assess how much funding it will take to get your… Read More
2022-11-08 09:30
We’ve seen email marketing trends in Miami shift over the last few years. Recently, automated email flows have gained momentum. More small business owners than ever are turning to auto… Read More
2022-11-04 09:00
Graphic design can have a big impact on your business, but how do you choose the right designer? We’ve put together a guide on how to choose a graphic designer.
You want to find… Read More
2022-11-01 10:11
Many businesses in Florida are asking whether email marketing or social media is a stronger strategy.
In the world of social media, many business owners neglect the most powerful marketi… Read More
2022-10-11 09:01
An Email Marketing Agency in Miami Shares 8 Tips for Black Friday and Cyber Monday
As an email marketing agency in Miami, we’re determined to help businesses create savvy email plan… Read More
2022-10-06 11:23
Why is packaging design important? How do you create compelling packaging design? What makes a packaging design good anyway?
If you’re launching a product business, you’… Read More
2022-10-03 09:01
Navigating retail packaging for a small business can be tricky. How do you know your packaging looks professional? Will retailers and wholesalers respond to your designs? Does your packaging… Read More
2022-09-06 23:06
When you’re running a small business, it’s important to track data and measure your business success.
But how do you do that? What should you track? And how will you know whet… Read More
2022-09-02 09:27
How to Start a Liquor Brand (Even if You Don’t Own a Distillery)
Have you ever wondered if starting your own liquor brand is possible?
The spirits industry is thriving, gro… Read More
2022-08-08 09:38
If you’ve noticed a drop in traffic or a lack of engagement, you might be wondering if redesigning your business website is right for you.
Rebranding and redesigning should al… Read More
2022-08-05 09:05
Thinking about rebranding your logo? The decision to rebrand isn’t always an easy one. Maybe you sank time and money into creating elements of your brand early on in your business only… Read More
2022-08-04 09:47
10 Questions to Ask When Hiring a Web Designer
The questions you ask when hiring a web designer can impact the success of your website.
Whether you’re creating a website fo… Read More
2022-07-27 14:54
As you set up your product business website, one of the first decisions you need to make is how to fulfill orders on Shopify, or whatever ecommerce platform you choose to use. Fulfillin… Read More
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