Calling all Etsy sellers! Do you want to unlock the full potential of your Etsy shop and see a significant increase in traffic and conversions? The key might be Etsy SEO, a powerful tool that can transform your business.
Think of Etsy SEO as the magic wand that helps your online store and listings get found in search results. We know it sounds like a big deal, but no worries, we’re here to guide you every step of the way.
Our mission is to help you master this strategy so your shop and listings can be discovered, leading to more clicks and sales. Ready to start?
Check out What You’ll Find
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What Is Etsy SEO?
- How Does Etsy Search Work?
- Etsy SEO Ranking Factors
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Etsy SEO Secrets: Rank Higher and Drive More Sales in 2024
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Etsy SEO Shop Optimization
- Tip #1: Shop Title
- Tip #2: Shop Description
- Tip #3: Shop's "About" Section
- Tip #4: Shop Reviews
- Tip #5: Shop Policies
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Etsy SEO Listing Optimization
- Tip #6: Listing Photos
- Tip #7: Listing Prices
- Tip #8: Listing Titles
- Tip #9: Listing Categories
- Tip #10: Listing Attributes
- Tip #11: Listing Descriptions
- #⃣ Tip #12: Listing Tags
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Etsy SEO Shop Optimization
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Etsy Templates for Your Shop and Listings
- Etsy Mockups
- Etsy Designs
- You’re Ready to Conquer Etsy SEO With These Final Tips!
What Is Etsy SEO?
Etsy SEO is all about taking steps to boost your shop and product listings, helping you get noticed (elevate your visibility) and rank higher in Etsy search results—and even external search engines like Google!
How Does Etsy Search Work?
Etsy search is designed to match buyers with the items they’re looking for. Here’s a breakdown of the two phases:
Query Matching
A search query (made by a user/shopper) on Etsy is matched based on the title, tag, category, and attribute information you’ve added to your products.
Ranking
After gathering all the listings that match the query, Etsy’s algorithm ranks them so buyers see the items they’re most likely to purchase first. Let’s learn more about the factors that influence Etsy’s SEO ranking.
Etsy SEO Ranking Factors
Relevancy
Etsy analyzes your tags, titles, listing descriptions, categories, and attributes to see if they match a shopper’s query. Exact keyword matches can help your listing rank higher because they’re seen as more relevant.
Listing Quality Score
Etsy wants to help users find exactly what they’re looking for. So this e-commerce company looks at how well a listing converts—how many people view it and then make a purchase. High conversion rates boost a listing’s quality score and search ranking. This is why it’s important to implement all the Etsy SEO tips we’ll provide later.
Recency
Etsy temporarily promotes new listings in search results to see how buyers interact with them. Renewed listings get a smaller boost.
Pro tip: Focus on improving tags and conversion rates rather than constantly updating listings for this small boost.
Customer and Market Experience Score
Etsy aims to provide a great shopping experience for its users. So, this Brooklyn-based company factors in shop reviews, complete shop policies, and a well-constructed “About” section to positively impact your search ranking.
Pro tip: Avoid intellectual property infringement to maintain a good score.
Shipping Price
Shipping price is crucial for buyers. In the US, Etsy prioritizes listings and shops that offer guaranteed free shipping. Even if you can’t offer free shipping, try to balance your shipping costs with those of other Etsy competitors.
Pro tip: Digital downloads are also prioritized since they don’t require shipping. For the upcoming academic season, look at our back-to-school printables that you can sell on Etsy!
Translations and Language
When you set up your Etsy shop, you pick a preferred language, so make sure to use it consistently for your titles, tags, and descriptions. Etsy will handle translations for global shoppers, but creating your translations can work better than relying on machine translations if you’re bilingual.
Shoppers' Habits
Etsy customizes search results based on shoppers’ interests, so your search results might differ from others. To improve your Etsy SEO ranking, check your shop statistics to see which listings bring the most traffic from Etsy searches. Optimize underperforming listings by refreshing tags and adding popular keywords.
Etsy SEO Secrets: Rank Higher and Drive More Sales in 2024
Ready to optimize your Etsy shop and listings to rank higher, drive traffic, and boost conversions? Let’s dive in!
Etsy SEO Shop Optimization
Let’s get started with some Etsy SEO tips to help your shop shine. We’ll use examples from top Etsy sellers in 2024 and other successful picks with great sales numbers to guide us.
Tip #1: Shop Title
Your shop’s name contributes to its SEO and visibility on Etsy. It should include keywords related to what you sell or specialize in.
Take the shop “Jesus & Gabo’s” as an example. Their shop name, “thevintagejesus“, blends their niche—vintage items—with a personal touch. How cool is that? Here are some friendly tips to optimize your Etsy shop title:
- Keep it short (up to 55 characters), easy to remember, and niche-oriented.
- Include a primary keyword naturally.
- Use the same name for external links like Linktree or Beacons to gain trust and authority.
Tip #2: Shop Description
Your shop description is crucial for a complete Etsy presence. It appears beneath your shop’s name on your homepage. Make it:
- Brief, concise, and powerful.
- Highlight your experience, specialization, shipping speed, and fun perks like freebies with each order.
Fun fact: CaitlynMinimalist, a jewelry store, is the top Etsy seller in 2024, with over 61,000 sales in one month! Be sure to check out her shop description for inspiration.
Tip #3: Shop's "About" Section
Filling out your “About” section is super important! It helps customers learn more about you, what you sell, and why you sell it.
When you fill in all these details, you can get a higher customer and market score, which can improve your search ranking.
Here are some tips to make your “About” section shine and attract more customers:
- It’s important to show that there’s a real person behind every product. Take a page from WhimsyByWyeth and write a personal story about how your shop was always your dream, how it came to life, and other fun facts that help people connect with you and feel a sense of belonging.
- There are no strict rules—be as creative and heartfelt as you like! Just keep it concise, use paragraphs, and add emojis or bullet points to make it easy to read.
- Also, in terms of media, Etsy lets you upload up to 5 images and a video in your “About” section, so make the most of them! Show off your workspace, creative process, range of products, furry friends, or anything else that gives your brand a personal touch.
