When you run a startup, you need to understand that-
“The success of a business depends upon connecting it with right audience at right time & at right place.”
Digital Marketing does this for startups and businesses, in the most effective and result driven manner possible.
Actually, in today’s time, people usually spend 2X time online than they earlier used to do. This makes essential for startups to use Digital Marketing techniques to target their audiences, generate leads and ensure conversions.
For making an effective Digital Marketing Strategy for your business, you need to pay heed upon the below given tips-
Digital Marketing Tips for Startups
1. Understand the difference among Goal, Strategies & Tactic
Goal is actually the overall result that you want to achieve, strategy deals with technical intelligence and tactic is understood as the action taken by you to accomplish the goal. Let us understand this with an example-
Goal-
You want to create returns of 10000 Rs every day
Strategy-
Design a proper conversion sequence to target & convert your targets
Tactic-
Spend a fix amount on SEO, PPC Ads or Social Media Ads
2. Use Push & Pull Digital Marketing Tactics
In Push tactics, you can directly put your message in front of your audiences via Ads, but those Ads are important for those audiences are not guaranteed. For example, YouTube ads that we skip when we watch a video there.
In Pull tactics, you can use tactics that attract your target audiences by offering some value and information. Content marketing is one of such techniques that is very important. Blogs, articles, videos, emails etc. come in this category.
3. Use Assets & Tactics of Digital Marketing
Let us go through some of the most powerful digital marketing assets & tactics that can help in boosting online presence of your startup-
Assets
- · Your Website
- · EBooks & Whitepapers
- · Blog Posts
- · Interactive Tools
- · Info-graphics
- · Social Media Channels (Facebook, Twitter, LinkedIn, Instagram, etc.)
- · Online Brochures & Look-books
- · Earned Online Coverage (PR, Reviews, Social Media)
- · Branding Assets (fonts, logos, etc.)
Tactics
- · Search Engine Optimization
- · Content Marketing
- · Pay Per Click
- · Social Media Marketing
- · Affiliate Marketing
- · Online PR
- · Email Marketing
Want to promote your startup online? – Choosing CGG Club PvtLtd. will help you do this in a guaranteed manner.
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