With your business set to grow, you need to stay ahead of your competition with unique ideas to market your products and services. One such technique that proves to be a promising technique are explainer videos.

What are Explainer Videos?

As the name suggests, explainer videos help to garner attention of your target audience by explaining your product, service or concept in a straightforward and simple way. It is an excellent marketing tool that will help businesses get the message across instantly.

Everyone loves videos; kids or adults, any story or video attracts a lot of attention, especially if it is made creatively. More often than not, explainer video production involves animation, whiteboard, infographics, dynamic text, etc. making them extremely popular in many companies today.

There are a lot of explainer video services that have helped businesses improve their reach and scalability. Some good examples include-  What is AI(HubSpot), What is an API (MuleSoft), How Deep is the ocean (Tech Insider), SafeDrive, and much more.

Are Custom Explainer Videos a good option?

Explainer videos and animations are a great way to inform and engage your audience with your brand. It not only leads to brand awareness but also addresses your target audiences’ needs brilliantly.

Explainer videos have boomed in popularity over the past few years due to their affordability and proven effectiveness in growing a business. This makes Explainer Videos an excellent marketing tool. Better conversion rates, product clarity, and better sales, explains why your business should have an explainer video.

Top 10 reasons your business needs explainer videos-

1. Visibility– It increases visibility across platforms including emails, social media, blogs and articles, etc. Emails with a video have a better Click Through Rate (CTR) than those without one. Embedding videos in your articles, and other media helps to generate better visibility.

2. Objective of the product: Since people are more inclined to watch videos than read lengthy texts, the objective of the product can more effectively communicated via custom explainer videos. People get better understanding of service or product when they hear and see a video, rather than reading the same information.

3. Generate interest: Many YouTubers use Whiteboard Explainer Videos to convey thoughts and ideas, making it easy for viewers to understand the concept. Similarly, various companies use simple whiteboard explainer videos to generate interest in an existing product or service offering or to launch a new product.
Nearly 70% of internet users watch videos online, making it a great way to generate interest in products/services.

4. Better Google Search: Factually speaking, static websites do not do well in todays’ world. Websites that contain an equal amount of text and video have better visibility and customer engagement. With endless block text, there is a higher chance of people walking away from your website. Explainer videos get the message across in a lesser span of time, giving maximum information.

5. Better retention: Videos leave a greater impact on a person’s mind than just words. Shorter and more informative the video, greater is the person’s interest in the message that is being passed on. Explainer videos work really well to get the message across faster and help the consumer retain it better. There are higher chances of brand awareness through videos.

6. SEO Boost: Videos prove to be a great tool to boost your businesses SEO aspect. Every product is driven by Search Engine Optimization and more relevant the keywords, better is your SEO reach. However, that does not mean you stuff your content with keywords. Videos improve your brands search engine rankings by letting your customers know what’s in store for them short and crisp animated explainer videos.

7. Better Pitch: Remember making pitches to your clients via PPTs and word docs! Well, although they are still a preferred medium of communication, adding animated explainer videos in your pitch will make it even more attractive.
It lets the client know what is your intent throughout the presentation, it attracts more attention and helps them to retain the product better. This way you are not only making a better pitch, but also letting your client know that videos are a great way to communicate and understand.
It also helps to liven up your audience to a great extent. Complicated products and services can be explained better with simple videos.

8. Make it Viral- It is easier to share videos that are attention grabbing than to share boring text. When you look at Facebook or Twitter or Instagram or any other social media platform, there is a higher chance of your target audience watching and making a video viral than simply sharing text without videos and less images!
Make your content more pliable with custom explainer videos.

9. Product Launch- If you are looking at launching your product and still stuck with display and print ads, it is time to start getting creative with videos. Connecting with an experienced explainer video company will boost your chances of launching your product in front of millions of viewers.
When the message has been creatively drafted and presented, it is only a matter of time the business starts pouring in. Hence, it is very important for companies to use explainer videos to talk about their business.

10. Traffic- Websites, blogs, articles, and every other online platform is all about driving traffic and generating leads and interest in what you have to offer. Explainer videos are a great medium to generate the required footfall of your target audience by leveraging the message you want communicate. People pay more attention to short videos than long texts.
Combining your web content or product/service with animated or whiteboard explainer videos prove to be more beneficial.

Combining your web content or product/service with animated or whiteboard explainer videos prove to be more beneficial.

Whether it is an article/blog or a website, it must help your current and probable clienteles make decisions with actual facts, data, and statistics. Ace Dezines helps clients by creating innovative Explainer Videos that creates better ways to reach out to their audience in a thorough manner.

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