Al Hurra TV goes against stereotype in a new ad. Part of this new wave of short-destined-destined-for-internet ads, the Hurra output crams a lot in a short while: A man dancing professionally? A woman riding on a motorcycle? Throughout the copy makes it easy to understand. "I am free in my expression" on the dancer and "I am free in my orientations/destinations" on the woman. Then the words "I am the free one" (Hurra means Free in the female form). The effort is part of a larger campaign by the chain to (re)position itself with its potential audience.