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Tarek Chemaly Blog
Pop Culture, POPaganda, and media critique from the world over and Lebanon specifically.
Malak El Tawouk Goes Digital!
2018-09-21 05:36
Malak El Tawouk has gone "djeijital"... Get it? Djeij - chicken Arabic. Well, not all puns work but this one flies as if it had wings (or breast). On a seperate note:They are changing the "d… Read More
FFA And The Non-award Ad
2018-09-17 04:36
So FFA Private Bank did win awards. But the genius of their ad (right in front of their HQ) is to dismiss it and say "our only award is your trust". By playing the humbleness card, the (priv… Read More
2018-09-16 08:11
So yesterday was the opening of A.MUSE.UM - the atelier-cum-exhibiting-space-cum-architectural-maze - nestled in the former terraces beneath the architect's traditional Lebanese house. Is it… Read More
2018-09-16 06:13
Kiri - known for its cheese cubes - tries to diversity its products with a "snack" that's 85% milk and priced at 1,000 LBP (0.66 USD at the current rate). Obviously it is a trial to diversif… Read More
Nadec Goes Where Few Have Gone Before!
2018-09-15 06:32
Using one's brand in the headline or selling line is - as I mentionned previously - an exceptionally hard thing to do! But Nadec has managed just that with their "el nashat 3am bi nadIc" (in… Read More

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