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Tarek Chemaly Blog


blog.tarekchemaly.com
Pop Culture, POPaganda, and media critique from the world over and Lebanon specifically.
Carrefour, Another Meh, Yet Brilliant, Ad.
2018-11-14 06:12
Carrefour did it before - an ad so badly laid out, with a haphazard typography, that stood out from the crowd and fulfilled its mission (please see here). So to misquote the saying, if it's… Read More
Tropicana Plays The Constant Card.
2018-11-12 06:35
Tropicana juice has a new ad which says "breakfast changes... but Tropicana is daily". What is a little odd is that the ad only offers one type of breakfast (the manoushe - the thyme on a do… Read More
Almaza - 85 Years Campaign
2018-11-11 07:47
I still have no clue what the new Almaza is. "New" as in the one that migrated from Intermakets to Leo Burnett. Its identity is - vague, at best.Almaza seems to be celebrating its 85th anniv… Read More
Abaad #minelfelten #shameonwho
2018-11-07 07:46
Abaad portrays how people react to rape. And it does so in the most explicit, brash, cruel, smart, authentic way. First see the video here.What is interesting is that we see the girl (an act… Read More

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