2018-11-14 09:32
And so finally it worked! Almaza has issued its 85 years TV ad and finally - thankfully - it works. The ad speaks Arabic thankfully, and goes back to the history of the brand since 1933 with… Read More
Blog Directory > Design Blogs > Tarek Chemaly design Blog >
Tarek Chemaly Blog
blog.tarekchemaly.com
Pop Culture, POPaganda, and media critique from the world over and Lebanon specifically.
2018-11-14 06:12
Carrefour did it before - an ad so badly laid out, with a haphazard typography, that stood out from the crowd and fulfilled its mission (please see here). So to misquote the saying, if it's… Read More
2018-11-13 06:16
Well now this is a lovely ad: "Keep black Friday to whom it belongs". Obviously with "black Friday" (minus the Thanksgiving) hitting Lebanon yearly, M2 Multimedia Megastore has had enough of… Read More
2018-11-12 12:19
Christopher Wool - If you can't take a jokeThe Epica Awards Creative Circle is offering a full day of workshops in Amsterdam. The theme is "will responsibility kill creativity". Not to be mi… Read More
2018-11-12 06:35
Tropicana juice has a new ad which says "breakfast changes... but Tropicana is daily". What is a little odd is that the ad only offers one type of breakfast (the manoushe - the thyme on a do… Read More
2018-11-11 07:47
I still have no clue what the new Almaza is. "New" as in the one that migrated from Intermakets to Leo Burnett. Its identity is - vague, at best.Almaza seems to be celebrating its 85th anniv… Read More
2018-11-10 06:24
Well, that didn't take long. A smart idea in the wrong context. Touch, one of the two cell providers in Lebanon wanted to initiate a day-to-day diary of the independence in Lebanon (which ha… Read More
2018-11-09 06:09
So here's the deal: I am a male, I am in my 40s, and I am diabetic. The milk that my doctor recommends is low-fat. But no, if it is low fat, according to Nido, then it is directed to mothers… Read More
2018-11-07 07:46
Abaad portrays how people react to rape. And it does so in the most explicit, brash, cruel, smart, authentic way. First see the video here.What is interesting is that we see the girl (an act… Read More
2018-11-07 05:45
And for those who missed me on TV on #BalaToulSire with Zaven Kouyoumdjian, here is the link!Enjoy! Read More
Subscribe to Tarek Chemaly
Get updates delivered right to your inbox!