Ecommerce SEO is done not only to increase traffic on the website but to enhance sales too. In such a scenario, the aspects of e-commerce SEO differentiate itself from the process necessary for a regular website.
The experts of the Brisbane SEO companies know the importance of product description and work accordingly. You should always tell them about product descriptions when taking the services.
Product Description: Relevance and Importance
The product description is vital in e-commerce SEO as it successfully shows the value of every product to random customers. A proper product description is always able to influence a customer as he ends up purchasing the product.
There are specific rules for writing product descriptions for e-commerce websites. Every expert of SEO companies, like Marketing Sweet, follows them. Here are key facts about product description are mentioned:
- A product description should be written in a single paragraph
- Every product description should be short and precise
- Word count for every product description must be 100 to 350 words
Now, as you know the basics about product description, it is time for you to know about some tips for composing great descriptions about the product. Knowing these tips will help you check if the expert you have hired is writing good descriptions for your products.
- All product descriptions must be target audience-centric
All product descriptions must be written keeping the target audience in mind. Remember that there is no use of product descriptions on an e-commerce site that fails to retain customers.
- Product descriptions should tell a story
Every product description must tell a story. This is crucial as most people might not be eager to go through the facts about a product. Moreover, factually written product descriptions do not provide the audience comfort to relate to a product quickly.
- You should publish test descriptions
If your e-commerce website is new and you deal with a unique product or brand, publishing test descriptions can be necessary. With test descriptions, you will know if the audience can go through and relate to it properly. Analyzing the data related to traffic can help you understand if your product descriptions are working.
In case you find no improvement in traffic, you can tell it to your content expert. He can change the way of writing the product description.
Final Words
Product descriptions are generally small pieces of content that are published on the website. However, it is a crucial part of e-commerce websites. All content writers who deal with SEO articles are generally experts in writing the product description.
You can choose a Brisbane SEO company and get the best services from them. All you need to do is look for a company that serves your purpose at affordable costs. You should always go through the contract thoroughly before signing it. Talk with the executives about the services they can provide you for the overall betterment of your site in the long run.
Author’s Bio
Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.
