Develop a Platform
You may be a thought leader who intuitively understands how it all fits together. Perhaps platform development is something you’ve built into your book publicity plans.
Content Management Campaign
But if you are like many authors, the phrase “platform building” can be bewildering. What is a platform, and where do you begin to create one?
It all comes down to helping people find your book through a content management campaign. That is the flow of information you strategically create and publish. When it’s done correctly, content management combined with a social networking campaign can enhance your target readership’s ability to find your book.
Streams of content may include articles, blogs, press releases, and social media posts. Building a platform consists of creating content on a regular basis and making it available to your tribe.
Content creation is key to expanding your online footprint so that your readers can find you. But how can you build a platform, and how can you maintain it, while you’re writing books? How can you write to market yourself and send that information through the best communication channels as you work?
Your Book Promotion Campaign Begins Here
Who has the time to juggle all of those tasks at once?
That is where a book publicist can help. Book Promotion is no longer simply pitching media outlets to garner author interviews, although that’s still a part of it. The other aspect of book promotion is partnering with the right publicist to create, and build, your content marketing and social media campaign.
Contact me to learn how easy it is to get started building your platform. I can create and maintain your content marketing campaign. As a social media strategist, I can also integrate your content into your social network posts. You can focus on what matters most to you.
The post Developing a Platform for Book Promotion Through Content Management appeared first on S J MIller Communications.