In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2024. Since 2019, our data collectio… Read More

The article from Net Influencer discusses the emerging trend of “de-influencing,” where consumers increasingly seek authenticity and value over mere prod… Read More

In 2024, banks will continue to face a problematic growth environment due to macro and microeconomic headwinds, political instability, and consumer shifts in switching behavior that make cus… Read More

The article from LBB Online, written by Molly Miloscia, Amp’s Director of Social Media, explores the resurgence of static content on social platforms, notably Pinterest, among Gen Z us… Read More

In 2017, I was a digital strategy consultant working with businesses of all sizes and types. I received a call from a company that needed help dealing with a crisis: they received notice of… Read More

In the Ad Age article “How AI is Changing the Way Agencies Work,” Matt Fitz-Henry, Amp’s Chief Innovation Officer, shares his expert insights as part of a comprehensive rou… Read More

In an era where digital interactions dominate, the need for human-centered experiences has never been more critical. The ANA’s comprehensive guide, “A CMO’s Guide to Unlock… Read More

Understanding Generation Alpha is crucial for marketers aiming to stay ahead in the evolving digital landscape. The article “Gen Alpha Facts vs. Hype: What Every Marketer Should Unders… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2024. Every day, we collect the top… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2024. Every day, we collect the top t… Read More

At Amp, we work with many Food and Beverage companies to help market their products. Part of our services is monitoring and providing insights on search trends related to their business… Read More

AI-generated photo by Adobe Express – James Tyler; an example of how Generative AI will revolutionize marketing. Generative AI is set to transform the world of marketing. The r… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2024. Every day, we collect the top… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2024. Every day, we collect the top… Read More

The creator economy continues to grow with no sign of slowing down. With more than 200 million creators worldwide, it grew to a $250 billion industry in 2023 and is projected to double in si… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2024. Every day, we capture the… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2024. Every day, we capture the t… Read More

The element of surprise has been a powerful storytelling device as long as people have been telling stories. The unexpected idea delights our brains and stokes our curiosity. We engage fully… Read More

In the wake of the pandemic, the landscape of journalism has profoundly changed. Many reporters who were once working in major media hubs like New York City now work from the comfort of thei… Read More

What Christine and I learned and how we will guide our clients As Amp launched its new identity last week, we had the opportunity to showcase our new brand at SXSW. This was my second SX… Read More

How often have you heard the phrase, “Let’s make this influencer post go viral!”? If it’s too many to count, you’re not alone. Along with generating engagement… Read More

Crafting Lifetime Journeys: The Essence of Product Experiences In today’s dynamic market, companies increasingly recognize the pivotal role that Product Experience (PX) plays in sha… Read More

UMG, TIKTOK, AND HOW BRANDS CAN ATTRACT NEW AUDIENCES When you think of TikTok, what comes to mind first? Is it users lip-syncing to songs, parodies of viral memes, or even an overly-conv… Read More

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Creating a Centralized Digital Platform for Businesses with Multiple Brands When website content management becomes so cumbersome that an organization cannot make even the most basic… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2023. Every day, we capture… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2023. Every day, we capture… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2023. Every day, we capture t… Read More

In a move as confusing as his 1994 foray into gangsta’ rap, Hammer (formerly MC Hammer) is launching his own search engine called WireDoo. After all, nothing is more ‘gangsta&rsq… Read More

In partnership with our sister company Adlucent, a performance digital agency, AMP Agency is excited to share we have been named media agency for Sunbrella, a performance fabric company whos… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2023. Every day, we capture… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2023. Every day, we capture th… Read More

As a large worldwide enterprise software organization with multiple product teams, marketing teams, customer communities, and outreach programs; VMware knows the daily challenges of mana… Read More

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2023. Every day, we capture the… Read More

When you’re first starting out on social media, you may be heeding advice to “just show up” on each platform. Great advice, nonetheless, but there’s an opportunity to… Read More

Two of my favorite things, outside of my wife and daughter (of course), are 1) beer and 2) creating content from high volume keywords. I can hear you saying, “Really, Greg?” and… Read More

Advertising on social platforms can be a great way to get your message out, but as many of us know, creating compelling content that doesn’t necessarily feel like an ad is a really tou… Read More

“Kids these days,” they say. Television viewership is declining, iPads are tethered to their grip, and Toys R Us just filed for bankruptcy. What happened to strolling through ais… Read More

As consumers continue to buy online, retailers are under more and more pressure to refine their sites to convert to sales. However, the average conversion rate for most e-comm sites is still… Read More

I just read a Content Marketing article which discussed whether Content Marketing needs to be rebranded now that it’s been a buzz term in the industry for a handful of years. For those… Read More

RIP, ‘How To’ Manual  This Sunday, like many before, I spent the majority of my morning endlessly scrolling through Facebook videos. Among the clutter of makeup tutorials, d… Read More

The number of marketing technology tools is rising at a staggering rate, having nearly doubled YOY in 2016. On average, 51% of organizations use 21 or more digital marketing solutions. While… Read More

In a recent article with Glossy, FarFetch CMO John Veichmanis discussed the challenges and opportunities in marketing luxury brands to affluent audiences. They have invested a tremendou… Read More

AMP Agency was recently named a leading agency in Boston from Clutch. The rankings showcase six Leaders Matrices that map the firms based on their services offered, client reviews, and past… Read More

OBJECTIVE:  As a full-service digital agency, AMP Agency is constantly developing custom audience segments for specific campaigns for its advertisers. Working for a premiere travel clie… Read More

As online retailers continue to dominate the retail world, the future for traditional retailers seems bleak. It’s evident that many brick and mortar stores have struggled to stay ahead… Read More

I recently read a stat from CMO.com that said 56% of consumers feel more loyal to brands who “get me” and show a deep understanding of their priorities and preferences. It remind… Read More

As an Android person I missed the Siri boat. I constantly forget Cortona exists, but it’s a thing. Then when Alexa came around I held out because it wasn’t Google. Okay so maybe… Read More

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