I first discovered Robin Arzón last winter on my Peloton spin cycle app. Just by chance I picked her class over the hundreds of others in the library. The first 45-minute class almost made me faint (do one, you’ll see), but I came back for more. I tried other instructors but I keep coming back.
In addition to be a cycle instructor, Robin is an ultramarathoner, magazine editor, motivational speaker, and more. She left a lucrative career as a corporate attorney to pursue a career which she loves. I feel a karma with her – we both went to Villanova, we both left corporate jobs to do something we love. Her mantra: “Do Epic S**t” (without the asterisks, but my 12-year old daughter reads this).
I picked up a copy of Robin’s book “Shut Up and Run” because I thought it would motivate me as a I transition from my summer exercise love of swimming to less beloved speed walking and spin cycling. But I found it speaking to me in so many other ways as I thought of leading this agency, brainstorming for clients, and trying to do kick-ass stuff everyday.
What if your thoughts for creating every #marketing campaign started with “Do Epic S**t”?
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So many of the inspirational thoughts and training tactics in the book can help the next time you are creatively blocked trying to write amazing messaging or a grabby headline.
|Robin’s Advice||In Running||In Marketing|
|Do You||The definition of “fly gear” is super subjective. Wear what motivates you, listen to your beats.||The most amazing Marketing headline will fall flat if you don’t breathe it and live it. The Chevy Bolt will never be a Tesla.|
|Grind Now. Shine Later.||You gotta log the miles in order to perform on race day. There are no short cuts.||Sure the creative parts of marketing are super fun. But lots of good marketing is hard and sweaty.|
|The Excuses That Limit You are the Ones You Accept||Can’t run because you’re diabetic? Robin does – read the book.||Stop blaming sales, analytics flaws, & tracking challenges for marketing failures. Own it. And fight for the budget you need to meet objectives, don’t just accept a number.|
|The World is Your Playground||Mixing it up motivates – urban, track, field or canyon.||Don’t spend 12 hours a day only thinking about your product, your service. Get out of the hospital, the factory. Heck, the best marketing headline may come to you when you’re running!|
What if your bar on every ad campaign, every case study, and all creative design was “Do Epic S**t”?