This blog post about Business Lead generation is a 5-minute read.
When it comes to business Lead Generation within the B2B segment there is a tendency to forget that those who you are actually trying to catch on the other side of the screen are...well surprise; people. Real people with feelings just like you and me.
The CEO, the director, the manager, the marketer or whoever else, you are trying to get on your email list is, like any other human being, driven by his or her feelings, needs, wishes and fear. Meaning that they want to hear from someone who they can relate to. Someone who can solve their problem or someone who brings more value to their life. This does usually not come from a business focusing on itself.
See great examples for business lead generation below.