Trends in Social Media, wireless devices and mobile apps are expected to have a huge impact on show performance going forward.
In order to make sure your firm doesn't get left in the dust, embrace these trends and discover how they can help your show marketing efforts.
You can save a great deal of money on the cost of paper goods and printing by going all in on digital, leveraging mobile and wireless devices of your audience.
Adopt show planning apps, to ensure things don't fall through the cracks withe event planning needs. Track marketing analytics, show data, and lead information, quickly and accurately in a CRM application, widely available on mobile devices, which your staffers can easily employ.
Create social media communities connecting the audiences of all your shows, ensuring the delivery of branded messaging in a way they'll accept and participate.