The December issue of Security Management magazine features an article by Interfor International COO Don Aviv and me about the importance of social media policies. A few key points:

“In 2016, public consumers were nearly twice as likely to recall a company’s social media campaign as to recall a print advertisement. That’s good news for social media, but bad news for any organization experiencing a crisis there.

“Employers should define what is prohibited conduct on social media—such as offensive, demeaning, defamatory, discriminatory, harassing, abusive, inappropriate, or illegal remarks, as well as personal gripes.

“Whether employees are the cause, source, or target of such issues, understanding and amplifying your organization’s social media policy is as essential as having both IT and legal on speed dial.”

You can read a longer excerpt here: A New Social World.

Related Reading: How to Create Effective Social Media Policies.

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