Many people believe our nation’s law enforcement profession is going through a PR crisis. I agree… and so do my colleagues at The Hetty Group’s Coptics Program.

Using conferences, webinars and workshops, we help police departments integrate Digital marketing, online reputation management practices, positive PR and advanced social media engagement into their proactive communications and community relations strategies so they can be more effective in connecting with a digital media savvy public.

We just wrote an article for Police One, the leading information resource for law enforcement online, about this issue.  A quote:

“Law enforcement must rise to meet the new challenges brought forth by the optics of Policing in the Digital Age. By increasing their own digital media engagement, they will have a voice in contributing to the national narrative.”

You can access the complete article here: Coptics: The optics of policing in the digital age.

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