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You(Online) is a blog addressing online reputation management news, trends and resources. Reputation Communications is publisher.
Social Media Policies Critical Today
2017-12-11 16:31
The December issue of Security Management magazine features an article by Interfor International COO Don Aviv and me about the importance of social media policies. A few key points: &ld&hell…Read More
Is Your Name Protected Online?
2017-10-22 15:09
Something that always comes up in our engagements is the widespread availability of our clients’ names on the Internet for anyone to purchase and use. Someone may share your name, or c… Read More
2017-10-07 13:54
 Social Intelligence, a firm that provides prospective employers with dossiers of what job candidates have said and done online during the past 7 years, is a sign of the times. The… Read More
Policing In The Digital Age
2017-09-26 14:26
Many people believe our nation’s law enforcement profession is going through a PR crisis. I agree… and so do my colleagues at The Hetty Group’s Coptics Program. Using conf… Read More
Equifax’s Massive Reputation Crisis
2017-09-19 22:25
The massive hack of personal information of around 143 million people has put credit-monitoring service Equifax Inc. in the crisis bullseye as the company contends with the legal, financial… Read More
Achieving The Future You Want
2017-09-13 13:48
I recently described online reputation management to a group of new acquaintances. This is what they had to say: “It enables people to achieve the future they want,” observed a m… Read More
How To Handle Bad Reviews
2017-09-07 19:58
Commusoft, a U.K.-based software provider, just published a blog series by Linda Formichelli about customer service management. The last post features an interview with our founder and… Read More
Why Content Is Still King
2017-06-25 12:41
Content is the most important tool in online reputation management (ORM). It has remained so since Google’s major algorithm changes in 2012…and all the ones since. That affects… Read More
When What They Say Is True
2017-05-15 12:49
Here is a common question for online reputation management firms: “What if all the negative online information about people and companies is true?” Our advice: Ack… Read More
How To Publish A Wikipedia Entry
2017-03-24 14:12
Wikipedia is often a source of puzzlement to people who wonder why others have entries on it…and they don’t. The key to contributing to Wikipedia is to understand Wikipedia… Read More
Learning From Dyn’s Crisis Response
2016-11-01 13:41
Last week, Dynamic Network Services Inc., a web-technology provider, suffered a massive distributed denial-of-service (DDoS) attack that resulted in some of the top sites on the internet bei… Read More
Social Media Marketing Tips For Artists
2016-09-29 13:29
Daniel Grant, a business writer for re:sculpt — The International Sculpture Center’s blog — interviewed Shannon Wilkinson, our CEO, about the importance of social media in… Read More
Email Security Advice For The DNC
2016-07-26 09:20
In the dust-up regarding leaked Democratic National Committee emails, we are surprised DNC members were not using encrypted emails. Especially for their their personal accounts. Everyon… Read More
Baylor’s Sexual Assault Crisis
2016-06-05 12:42
Baylor is the oldest continually operating university in Texas.  Chartered in 1845, the private Christian University is a nationally ranked research institution. Now it is embroiled in… Read More
Can LendingClub Save Its Reputation?
2016-05-17 18:17
The Wall Street Journal’s “Crisis of the Week” column asked three crisis and reputation management experts that question. Here’s an excerpt from my commentary: &ldqu&helli…Read More
Dealing With Defamatory Blog Posts
2016-02-10 18:31
In this week’s Reputation Reboot, an industry leader asks how to get rid of a defamatory blog post that appears at the top of his Google search results. Although he used an online repu… Read More
2016-01-04 19:20
In this week’s Reputation Reboot advice column, a company asks for help removing an old article from their top search results. The article poses a negative perspective on a long-past c… Read More

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