Podcasting is a great way to boost online marketing and one of the best ways to do this is to post podcasts on popular social media platforms. Edison Research reports that the proportion of Americans 12 years and older who listened to at least one Podcast in the past month has almost doubled between 2008 and 2015 – from 9% to 17%. When it comes to sharing podcasts, marketing experts unanimously recommend social media, including media players such as iTunes and Spotify.
With 1.44 billion active users in 2015, Facebook is one of the best platforms for podcast marketing. Things just got a boost with Australian podcast platform Whooskaa tying up with Facebook to make podcasts easier to listen to within Facebook.
One main issue when using content within Facebook or other social platforms is that the content stops playing when you scroll past it. Now, Whooshkaa podcasts will continue playing within the newsfeed while they are minimized so that users can listen even as they browse through Facebook. So when you click on a podcast link within Facebook, it will not need to launch a new window or new page to play. Whooskaa is the world’s first podcasting platform to use Facebook’s new audio sharing technology.
Boost Facebook Marketing with Podcast Transcription Services
Transcribing your podcasts and posting the content on Facebook will help your business stand out in the crowd. Hosting optimized podcast transcripts enhances search engine optimization (SEO). While search engines cannot crawl through audio files, they can easily scan your transcripts to find keywords and relevant content and help you reach out to your targeted audience.
A written record of the content posted along with the podcast helps listeners overcome interruptions and get back to the audio without backtracking. This is very useful when the podcast is a long one and one with technical content where clarity is critical. Transcripts also benefit people with hearing impairments.
Choose the Right Podcast Transcription Service to get a Competitive Edge
For accurate podcast transcripts in web search-friendly text format, partner with a professional general transcription company. Professional transcription outsourcing companies will have expert teams that can deliver quality transcripts, regardless of your field of business and the content of your podcasts.
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