Viral Nation | Influencer Marketing Agency
Vero – True Social is arguably one of the fastest growing Social Media platforms in internet history. While Vero is currently experiencing significant growing pains, with a 2.3 star rating in the Apple Store to date, it seems they have something people are very interested in… an ads-free social platform, not dependent on algorithms, and not altering your “experience”. The purely chronological media feed is a breath of fresh air for most users who feel the personalization on just about every search engine and platform is getting downright creepy.
If you check out the history of failed Social Media Platforms over the last 2 decades, you start to see some patterns. They made it difficult to share… media. Their loading times were very slow, they did not enhance or improve the social media experience, and targeted people not yet familiar enough with the internet (ie: baby boomers 15 years ago). Many of them sold out to corporations out of touch with mainstream buyer behavior. None of these sites could compete with the ease of Facebook and Twitter.
But that’s changing too. While Facebook has evolved into the main platform for all friends to find each other, in recent years constraints on how content and ads are being shown has changed as well. Ever since Facebook went public (read: corporate), it has shifted into an environment few believe is genuine. Influencers are constantly asking their followers to comment on their posts “if they want to see future content.” It’s one way to engage your audience forcefully, but it also feels a little like begging when they shouldn’t have to.
The creators of Vero took a far more simplified approach, and now they just need to add the infrastructure (or design upgrades) necessary to keep the 3-million-and-counting users they’ve drastically acquired. Shockingly, the time-out connection problems haven’t stopped people from trying.
“I think this describes Vero so far can’t even load people’s names.”People really want to believe this is the answer to their ad-clogged and algorithm-driven social media woes. When asked about the registration issues, a Vero spokeswoman said, “It’s not where we want it to be. We are frustrated ourselves for our users, but are addressing the issue and appreciate the incredible encouragement we’ve seen from the community.” The verdict is still out, however my bet is that if they can beef up their foundation fast enough, they can completely overhaul how brands reach users in 2018. This could also force platforms like Facebook and Twitter to step up their game, bringing back the genuine connection that got us hooked on social media outlets in the first place. What does this mean for social media influencers and the brands that rely on them? Read on…
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