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Meta Updates Its Privacy Policy With ‘More Plain, Shorter’ Sentences

A Privacy Policy is essentially a statement that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data.

On the web, where everything is digitized, a Privacy policy can be easily dismissed or skipped. While companies may or can do this, their customers and clients should know their rights.

After all, a privacy policy is something that should benefit both parties.

Meta, which is formerly known as Facebook, is the company that owns the social media titan, as well as Instagram, Messenger and others. As a company that own and governs so many products with millions if not billions of users, it must have a long and complex privacy policy.

This changed, a bit.

Meta said that the company has designed a new privacy policy that should make it easier to understand how it uses customers' information.

The revision of the privacy policy comes when the company has been criticized by regulators and campaigners over its use of customers' data.

After several scandals, issues, lawsuits and more, Meta is among the tech companies under immense pressure to do a better job at safeguarding people's privacy.

The company processes the data of about 3 billion monthly active users, and juggling everything is not an easy task.

But people who trust their data with Meta, are trying to understand how that information gets used or shared.

To know this, they have to read a lengthy privacy policy that can be a chore to digest.

But in the revised privacy policy, Meta is making things clearer.

Not only that the privacy policy has been reworded.

Before, Facebook's privacy policy included larger chunks of text. The updated one includes shorter sentences, more examples, and more videos, subheads and images.

Things are also broken down with "bold colors and design cues."

The updates showcase how Facebook is trying to make it clearer to people what data it collects and shares with advertisers

Meta said that the changes won't allow it to "collect, use or share your data in new ways."

Facebook's massive amount of user data is what allows advertisers to target potential customers based on location, interests and demographics.

Some users found that Meta's ad targeting system is creepily effective and invasive. This led to many conspiracy theories saying that Meta listens to its users' conversations.

Meta has repeatedly denied these claims, but the privacy policy outlines what information Meta does collect from devices.

For example, Meta collects data such as whether its app is in the foreground on a device or if a user's mouse is moving, a signal that could help the company distinguish bots from humans.

Meta updated privacy policy is meant to be shorter and easier to digest. (Credit: Meta)

It's unclear how many of Meta's users do read through the company's lengthy privacy policy.

But according to Rob Sherman, Meta's vice president and deputy chief privacy officer, it's a challenge to build a privacy policy because regulators and lawmakers have been pushing for more details about what data companies collect from users.

If the company had to be clear, it had to make the policy longer and lengthier. But this will annoy people even more.

"There is a tension between that and making it accessible, which is why we're investing in these other efforts as well," he said.

"If you take a random sampling of any privacy policy out there, more often than not, there are long dense walls, complex text that actually isn’t very readable."

"Despite the length, it’s often too hard to fully understand. With this update, we’ve made our privacy policy much easier to understand,” he added.

And in this update, the company has shrunk its privacy policy "from a college level to a secondary school comprehension."

"We use shorter sentences and more plain language and we embedded more examples," he said.

On top of the transparency, Meta is also releasing new privacy tools, including a way for users to select a default audience for who can see their Facebook's post.

People can select who can see their posts, such as the public, friends or only themselves. Before, the default audience was whatever users had most recently chosen. So if users decided to set their post to public, then the next post would by default be public, unless they changed the setting.

People will also be able to use a single control to see ad topics or interests on Facebook and Instagram.

Facebook, Messenger, Instagram, WhatsApp and Oculus are already large on their own. But they're all living under one flag; Meta.

The company is also updating its terms of service.

All users shall be notified about the changes when they go into effect on July 26. Users shall also see a notice displayed at the top of their feed that says the company updated its privacy policy and terms of service.

Meta said the updates are for Facebook, Instagram and Messenger.

Other Meta-owned apps, like WhatsApp, Workplace or Messenger Kids, have their own privacy policies, Meta said.

While the change shows that Meta is trying to become more transparent, let's not forget that Meta is Facebook.

As long as the company continues operating trackers at a industrial scale, people shouldn't expect too much when it comes to privacy. In most cases, Meta is only trying to make it seem like the company is now more concerned about privacy.

Published: 
06/07/2022
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This post first appeared on Eyerys | Eyes For Solution, please read the originial post: here

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Meta Updates Its Privacy Policy With ‘More Plain, Shorter’ Sentences

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