Instagram is one of the most popular social media around, and it wants to keep its community safe by announcing "three important steps."
The announcement was made by Mike Krieger, co-founder and CTO of Instagram. He said that there is a "new feature to help you evaluate the authenticity of accounts with large followings on Instagram. Then there is a launch of "a global verification form for notable public figures."
And finally, Instagram is also "announcing an improved form of two-factor authentication that makes it easier and safer for you to securely log into Instagram."
Breaking them up, the first is Instagram in allowing users to see more information about accounts that have a large number of audience.
This way, users can personally evaluate the authenticity of those accounts.
To do this, they can tap on the Profile of an account, and select 'About This Account'.
Doing that will show the date the account joined Instagram, the country it is located, accounts shared by followers, any username changes in the past year, and any ads the account is running.
"Our community has told us that it’s important to them to have a deeper understanding of accounts that reach many people on Instagram, particularly when those accounts are sharing information related to current events, political or social causes, for example," explained Krieger.
The next is improvising verified accounts.
Verified accounts are already a thing on Instagram. For the obvious, and just like on most other social media networks, they are meant to show the authenticity of an account, by identifying them with the notable blue check mark.
With the update, users can ask for verification, as opposed to just hoping their influence will catch Instagram's eye.
"The blue verified badge is an important way for you to know that the account you are interacting with is the authentic presence of a notable public figure, celebrity, global brand or entity. Today we are enabling a new way for accounts that reach large audiences and meet our criteria to request verification through a form within the Instagram app."
To manually apply for verification, users need to to to 'Settings', and look for 'Request Verification'. After that, they are required to enter their account username, full name and a copy of their legal or business identification. The account should also comply with Instagram’s Terms of Service and Community Guidelines.
Despite Instagram is making things much easier for users to have their accounts verified, it's not a guarantee that everyone will get that blue check mark.
"Submitting a request for verification does not guarantee that your account will be verified. Once your request has been reviewed, you will receive a notification confirming or declining your request in the notifications tab."
If users do reach a large number of audience and Instagram still hasn't verified their account, the update should ease them in getting one the legitimate way.
And for last, Instagram is also rolling out a support for third-party authenticator apps. This form of two-factor authentication should make things easier and safer for users to log into their account.
To do this, users need to go to their Profile and select 'Settings' at the bottom. Then choose the 'Two-Factor Authentication'. From there, they can select 'Authentication App' as their preferred form of authentication. If users have previously installed an authentication app on their device, Instagram will automatically find the app and send a login code to it. But if not, users need to retrieve the code manually and enter it on Instagram.
All of the above tools are part of a larger effort Instagram is doing to eradicate untrustworthy accounts, according to Mike Krieger
"Keeping people with bad intentions off our platform is incredibly important to me," he said. "That means trying to make sure the people you follow and the accounts you interact with are who they say they are, and stopping bad actors before they cause harm."