Tokopedia is one of the largest startup in Indonesia. It has officially launched a Loyalty program called 'Tokopoints' which aims to increase repeat sales from active users.
Here, they are like tokens of appreciation from Tokopedia to its active users.
"We appreciate public support for Tokopedia in the last eight years. Toppers loyalty is Tokopedia’s motivation to innovate more in providing the best online shopping experience for Indonesia’s population," said Tokopedia’s co-head marketplace Aldo Tjahjadi in an official statement.
All Tokopedia users that have been verified can automatically use Tokopoints. Using the program, they can collect points and loyalty from every transaction they made through its website or mobile app.
Points can be obtained by making transaction. The points gathered can be redeemed into coupons on the catalogue.
Loyalty can be obtained to determine and upgrade the Membership Status.
Each membership has different advantages, starts from Classic, Silver, Gold and Platinum with levels of loyalty to be collected up to 100 thousand points. As for the benefits gained for each level of membership, users can get free shipping, discount and cashback.
However, there are some transactions that don't earn Points or Loyalty, such as the purchase of KAI tickets, Entertainment, Uber, Gift Card and Event.
Based on its mid-2017 data, Tokopedia has 2 million merchants, 35 million unique visit per month and 150 million visits in total. Here, Tokopoints is meant to emphasize on the increase of user loyalty.
This feature is far from new. Previously, some big players in the market, such as Tiket.com, Traveloka, Go-Jek, Grab and others have used it. But as for Tokopedia, the strategy is a motivation to innovate more from its current user base.