The company has never before released details around how many items it has shipped via Prime in a year’s time, but for 2017, things were different. Besides that number, Amazon also shared a few other milestones, alongside its Prime shipment and membership numbers.
In 2017, Prime has arrived in Mexico, the Netherlands, Luxembourg and Singapore, in addition to existing markets including the U.S., UK, Spain, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.
Amazon shared that India was the fastest-growing market for Prime, having grown nearly 5 times between the beginning of the year and October.
The company also said that more Prime members joined in India than any other country in the world in 2017.
Prime shipments have also been impacted by Amazon’s ability to get its Alexa-powered devices into customers’ homes.
After the holidays, Amazon announced it sold “tens of millions” of Alexa-enabled devices worldwide in just that few days. That indicates over 20 million Alexa devices have been sold to this date, according to various third-party analysis.
Besides the Alexa-powered Echo Dot, the best-selling items also included Amazon's Fire TV Stick and basic cables.
They were also the top sellers on Black Friday and the holidays thanks to deep discounts and other big pushes from Amazon.
It also said December 30, 2017 was the biggest streaming day of the year for Prime Video, with The Grand Tour TV series topping the chart; Twitch Prime members worldwide ordered more than five million pre-release games with a Prime discount; and Amazon’s fulfillment and shipping network increased by more than 30 percent in square footage worldwide in 2017.