With more than 8 billion new installs per month on Google Play, that number seems to be just numbers for Google.

To help users continue take more advantages for using Android, Google announced that it is launching new features on Play Console. "As Google Play continues to grow rapidly, we want to help people understand our business," said Google

First of all, Google is investing on curation and editorial to showcase the highest quality Apps and games that it loves. Google also revamped Editors' Choice that is already available in 17 countries, and welcoming new apps and games to Android Excellence.

"We also continue to celebrate and support indie games," continued Google.

Google Play goes beyond installation as the company expands its "Live Operation' on Play Store. This feature tells users about major in-game events in popular games that users have installed on their devices.

Google also integrates Android Instant Apps with a 'Try it Now' button on store listings. This feature allows users, with a single tap, to experience an app without even installing it.

For developers, Google is allowing them to target alpha and beta tests to specific countries. Beta testing lets trusted users try app or game before it goes to production so developers can iterate on their ideas and gather feedback.

And to put more confidence to developers, Google has also made improvements to the device catalog.

Also, Google is adding five new Android vitals and increasing device coverage to help developers address issues relating to battery consumption, crashes, and render time. Better performing apps are favored by Google Play's search and discovery algorithms.

With a policy update, Google is allowing itself to disallow apps which consistently exhibit broken experiences on the majority of devices such as​ crashing,​ closing,​ ​freezing,​ ​or​ ​otherwise​ ​functioning​ ​abnormally.

"We're improving pre-launch reports and enabling them for all developers with no need to opt-in. When you upload an alpha or beta APK, we'll automatically install and test your app on physical, popular devices powered by Firebase Test Lab," said Google.

"The report will tell you about crashes, display issues, security vulnerabilities, and now, performance issues encountered."

Google also introduces Google Play Security Reward Program to incentivize security research into popular Android apps, including Google's own apps.

The program will help Google find vulnerabilities and notify developers via security recommendations on how to fix them.