Google has updated the Google My Business API, and adds support for creating and editing Google Posts.
While there are a number of features, the most notable in Google My Business API version 4.0 is the ability for third-party to post Google Posts using the platform. Google said that:
What this means, third-party developers can automate their posts in the Google Posts interface.
This is similar to the way brands manage their social accounts with Twitter, Facebook, LinkedIn and others.
In addition to the posting capabilities, version 4.0 of the API supports:
- Multiple value attributes.
- Photos has been upgraded to Media to allow for richer media types.
- More granular notifications.
- Notifications of reviews being updated.
- Posts analytics such as times a Post was viewed or the CTA was clicked.
Google Posts is a feature that allows people and businesses to create contents directly on Google, and make them appear highly ranked in Google search results.
It was first launched in January 2016 for U.S. presidential candidates to use, with posts appearing in a card-like format. Since then has had three major updates and numerous minor ones.
In March 2016, Google Posts were extended to include businesses. They can post contents which will appear like a card-like format showing at the top of search results. Then In March 2017, Google opened the program to include movies, museums, musicians, sports teams and leagues in the U.S. and Brazil.
Then in version 4.0, Google introduces additional features, but the third-party posts feature is initially limited to only businesses with fewer than 10 locations.