Instagram is getting more popular that Snapchat, but that doesn't stop it from introducing new things for its users.
The photo-sharing app announced several updates, and the biggest is the expansion of Facebook's Canvas ad format to Instagram Stories. With the ability to reach more than 250 million daily users, businesses can have more ability to reach more audience with the interactive ad format on their disposal.
With the ability to utilize Facebook’s fast-loading full screen Canvas format in Instagram Stories, marketers are able to use the creative versatility of Canvas to tell compelling brand and product stories," said Instagram in a blog post.
"This seamless extension of the full screen experience allows advertisers to capture the attention of customers with just a single ad."
Instagram also said that businesses can upload their media they used for organic Stories, and save them for future ad campaigns using the Power Editor and Ads Manager. And what's more, Instagram also wants advertisers to have their Instagram Stories implemented into their campaigns across Facebook's properties.
Stories can be added to Facebook, Instagram and Audience Network campaigns through placement optimization.
The next update is the ability to share others' Stories through Direct Message.
Sharing a Story is similar to the sharing a normal Instagram photo. Users just need to tap on the direct icon that is located at the bottom right, to choose who they want to send the Story to. As usual, a Story only exists for 24 hours.
While Stories are particularly meant for just followers, Instagram in giving users the ability to share others' Stories to other people can sound creepy. Here is where Instagram included an opt-out settings. And if users have a Private account, only their users can see the Story through Direct Message.
The last update is Instagram in allowing users to view Stories on desktop computers. This way, users can see those ephemeral posts on a larger screen, instead of experiencing them on small mobile screens by the usual tap to switch between posts and Stories.
Instagram is adding arrows to help you navigate.
The move to bring Stories to the web is a minor addition, but it certainly adds convenience to developing markets.
More than 80 percent of Instagram users aren't from the U.S., the company said. With this method, Instagram can expand its reach.