The hair care market in Australia is gaining more attention from the potential buyers as in this market the hair care products are very much effective and attractive which lead the market grew more significantly in the recent trend. Moreover, the market is having a huge variety of products which majorly includes anti-dandruff, kids shampoo, standard shampoo, hair mousse, hair gel, styling creams and waxes, hairsprays and several others. Meanwhile, per capita consumption of Shampoo is higher in Australia when compared to the global and regional averages. With the existence of numerous products, the market is gaining effective attention from potential buyers. The advanced development in the economy also leading the growth of this sector in Australia more actively as sometimes these products define the status of the population. In the recent trend, the key players and retailers of this sector are establishing the e-commerce platform for dominating the wide demand of potential buyers across the globe and lead the market grew more significantly in the coming years.
According to the report analysis, ‘Country Profile: Haircare in Australia’ states that some of the major companies which are currently functioning in this sector more actively for attaining the highest share around the globe include L`Oreal S.A., Unilever, Procter & Gamble, Henkel AG & Co. KGaA, Coty Inc., Colgate-Palmolive Company, Johnson & Johnson Services Inc, Kao, LornameadInc, Natures Organics, Amway Corporation, Avon Products Inc., Rmj Pty. Ltd., NaturaCosmeticos S A, Pt. Rohto Laboratories Indonesia, Combe Incorporated, Lonil, High Ridge Brands Co., Sara Lee Corporation and several others. However, L`Oreal-Excellence, Pantene, and Schwarzkopf are the leading brands in the Australian Haircare sector. In addition, these key players are distributing their product through the various distribution channels which include hypermarkets & supermarkets, convenience stores, health & beauty stores, cash & carries and warehouse clubs, variety store & general merchandise retailers, e-retailers, vending machines, and several others. However, the hypermarkets & supermarkets are the leading distribution channel in the Australian hair care sector.
The manufacturers are investing more actively in the attractive packaging of the product while packaging material includes, flexible packaging, rigid plastics, rigid metal, and several others. For instance, the Rigid plastics are the most commonly used pack material in the Australian hair care sector, followed by flexible packaging and rigid metal.
During 2017-2022 the hair care segment in Australia is anticipating an overall volume growth of 4.4% and in 2017, the per capita consumption of hair care was higher in Australia compared to the global and regional levels. Moreover, the key players are identifying the high potential categories and gain effective opportunities from acquiring the highest market share. Furthermore, the manufactures of this market are establishing effective techniques and strategies for making the product more efficient and lead the competitive nature in the market. The existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities. Moreover, in the coming years, it is expected that the market of Australian hair care market will grow more significantly over the decades with the more developed in the technology of product making.
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Ankur Gupta, Head Marketing & Communications
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