This Germany Ice Cream Market report provides a concise overview of the Ice Cream market in Germany. After reading this Germany ice cream market size report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Why was the report written?
This Germany ice cream industry overview of the consumer and market dynamics of the German Ice Cream sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive Germany ice cream market growth in the coming years.
What is the current market landscape and what is changing?
Older population driving the Germany ice cream market analysis. Indulgence and Fun & Enjoyment are key motivators driving Ice cream sales in the country.
What are the key drivers behind recent market changes?
Indulgence influenced more than half of the Ice Cream consumption in Germany. The desire to seek out for new flavors and local tastes is driving the launch of premium quality and indulgent Ice Cream flavors.
What makes this Germany ice cream industry trends unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the German Ice Cream sector. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Ice Cream sector.
Germany ice cream industry Key growth categories are highlighted by analysing the market dynamics of major Ice Cream categories.
Germany ice cream Market shares are provided for the leading brands and private label across Ice Cream categories.
An overview of packaging trends in the Ice Cream sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Reasons To Buy
Eating habits in Germany are impacted by an aging population and a shift in consumer preferences towards nutritional and healthy eating.
Indulgence and Fun & Enjoyment are the important trends driving the consumption of Ice Cream products in Germany. The majority of Germans seeking additional fun and enjoyment choose premium quality indulgent Ice Creams on special occasions.
The other two important consumer trends in the Ice Cream market include Value for Money and Busy Lives. Rising disposable income and growing work and social pressures are the primary reasons driving these motivational factors, which will drive the growth of Ice Cream consumption in Germany.
Busy lives, rising on-the-go consumption, and the demand for small portion snacking has led to the growth of the Impulse Category, which is taking share from Take-Home and Artisanal Ice Cream category.
Private label’s Premium and variety flavors are increasingly seen in Edeka and Rewe, indicating a shift from me-too products towards premiumization and direct competition with branded products.
Germany’s senior demographic group, the fastest rising consumer group, looks for high product quality and healthy organic products.
Approximately 15% of Germans suffer from lactose intolerance. German Ice Cream manufacturers started offering plant-based Ice Cream products made from blue sweet-lupin seeds that are free from lactose, gluten, cholesterol, and animal fats.
The majority of consumption by better off or moderate income population groups in Germany indicates further opportunity for Premium Ice Cream.
For more information on the research report, refer to below link:
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
The post Germany Ice Cream Market Size appeared first on Ken Research.
This post first appeared on Ken Research: Market Research Reports, Market Rese, please read the originial post: here