Many of us rely on the search Volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data.
Read post here: https://moz.com/blog/unreliable-google-adwords-keyword-volume
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Shared by: WeProMS – We Provide Marketing Solutions – Lahore
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