Business Development: Are you one of the many who is avoiding addressing these two words (and all that they imply)?
Webster defines development as:
“the act or process of growing or causing something to grow or become larger or more advanced.”
“the act or process of creating something over a period of time.”
“the state of being created or made more advanced.”
Are you scoring the type of jobs that:
– Yield the most profit?
– Are the most fun and rewarding?
– Yield the fastest cash?
What type of job is the best for your organization?
Be careful answering – we find that many of you desire projects that are lower on the profit scale and make little sense for your team’s talents and strengths.
Our industry is littered with corpses of well the intentioned, who scored a 7 figure gig only to be consumed and have it crater their companies… Many of these happen out in the open, highly visible – in front of everyone in the industry; not that it matters to you if your company’s imploding. You’ll have bigger fish to fry….
A high 6 or 7 figure project may bring plenty of revenue, but does the requisite profit come with it? Are you going after the “Big Job”?
Are you just reacting to your local market forces and letting the chips fall where they may?
We would be willing to bet that nearly all of your Business falls into a finite mix of only 8 buckets:
1) New Construction with a new client
2) New construction with an existing client
3) New construction with a new builder
4) New construction with an existing builder
5) Retrofit with a new designer/architect
6) New Construction with new designer/architect
7) Retrofit with an existing client
8) Retrofit with a new client
Our 2 Simple Questions That Could Redefine Your Business:
“Which of these generates the fastest cash, and is most profitable? Why?”
“What are you doing now to stimulate this kind of business?”
Something to think about from your friends at WELD2
If you’d like to discuss it or anything else about your business, drop us a line.
Check back often. Seriously; we’ll have some great stuff from the WELD2 team and other insight from some of custom AV’s best.
WELD2 can actually show you how to engineer your Business Development investments to yield the exact type of projects you look to score, at a much lower cost they you might think.
Want to Get Your Business In Front of Owners and Influencers of Professional Integration Technology Firms?
We send out thought provoking, original thinking, piercing work about 3 times a month directly to owners and influencers of professional Integration Technology Firms. Does that sound like the type of market you are looking to attract?
Contact Frank or Barry now for a short chat about how we can amp things up for you and your organization – at a ridiculous value.
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The post Are You Avoiding Business Development and Don’t Even Know It? appeared first on Relationship Marketing for Contractors.
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