We recently invited a focus group of parts buyers from organizations around the Bay Area for their views on the Heavy Duty Truck part buying process – for both OEM and Aftermarket truck parts. The findings were illuminating. While each had a slightly different process, a few common themes stood out.
Identify the Part
Identifying the part! This is the first step. Our participants either called their local dealer or went online looking for the part. This was especially true for older vehicles, where the part number could be superseded with a new number. Once the part number is identified, the next step is to find the manufacturer - if the part is still being made. These are the two key pieces of information that will uniquely identify the required part.
Since each Class 8 truck is custom made, the Bill of Materials and the parts list is only contained along with the VIN information. And so a lot of users simply call their local dealer to start the process of finding the right heavy Duty Truck part.
Save Money Online
However, as found that as with everything else, the Internet is fast becoming the tool of choice, especially among younger buyers of heavy truck parts. With a few judicious searches and clicks, it is possible to quickly narrow down from the available options to a handful of candidates.
Our focus group participants spent an average of 25% of their day hunting for parts.
Now it is your turn. How does it work in your organization? Do you usually call the local OEM dealer or search online?