• Almost 400 Customers attended Commercial Day at Heidelberg Print Media Center in Shanghai
• Fully automated processes increase productivity
• Market launch of the new Versafire generation EV/EP in Asia

The Print media industry in Asia is facing the same challenges as in other markets: print runs are getting shorter, the number of jobs is increasing, embellishment is becoming more and more complex, and all this with the shortest delivery times and lowest costs. Digitalization is progressing and these advantages are to be implemented internally in processes and externally in communication with print shop customers.

At the end of October, more than 400 customers experienced what this could look like by attending the Commercial Day at the Print Media Center Shanghai, China. Under the motto “Turn Passion into Profit”, Heidelberger Druckmaschinen AG (Heidelberg) presented sustainable solutions to make commercial print shops more successful and to guide them on their way to the Smart Print Shop. The fully automated process chain with the Push to Stop philosophy, which is only interrupted manually if necessary, was demonstrated in networked live presentations. This optimized, intelligent production process stands for higher production reliability and thus for more productivity and cost-effectiveness.

The Smart Print Shop is based on the Prinect workflow, which completely networks and automates processes from prepress, digital and offset presses through to postpress. This reduces contact points in the production process and sustainably increases process efficiency.