Navigating the competitive HVAC industry requires more than just providing high-quality services; it also requires a unique brand. Your HVAC brand identity is more than just aesthetics; it&r&hell…Read More

HVAC social media marketing has transformed the way HVAC professionals connect with their audience, establish their expertise, and drive business growth. With the rise of online interactions… Read More

Today, when people are looking for a specific product or service, they go straight to the internet to check online reviews. This is especially true for HVAC companies.  When it comes to… Read More

The heating, ventilation, and air conditioning (HVAC) industry is witnessing a significant shift in how companies connect with their customers. Traditional marketing approaches are no longer… Read More

In the competitive landscape of the heating, ventilation, and air conditioning (HVAC) industry, generating quality leads is crucial for sustained growth and success. As technology evolves an… Read More

In today’s fast-paced world of marketing, the use of innovation and creativity are your strongest assets. With the rapid rise of Artificial Intelligence (AI) making its way into the wo… Read More

Nowadays, data privacy is a super hot topic. From what companies collect to what they do with the data, it’s all a little uncertain of how everything will play out in terms of privacy… Read More

In today’s digital age, where personalized experiences and instant interactions are paramount, businesses are constantly seeking innovative solutions to enhance their marketing strateg… Read More

In today’s business landscape, there is an increasing emphasis on sustainability, social responsibility, and ethical practices. As a B2B digital marketing agency, it is crucial to reco… Read More

For businesses well-established or just lifting off the ground, it can sometimes be difficult to come up with a strong value proposition that will set you apart from your competitors. While… Read More

As technology keeps evolving at a breakneck pace, businesses are always looking for new ways to enhance their customer experience. One tool that’s become really popular in recent years… Read More

In the world of business-to-business (B2B) marketing, customer engagement is critical to success. To win and retain customers, companies must effectively communicate their value propositions… Read More

Do people easily recognize and identify your company logo, tagline, or color scheme? For B2B companies, you should have a strong brand identity that resonates with your target audience.&nbsp&hell…Read More

In this podcast, Ajax Union’s Joe Apfelbaum shares his expert insights on using AI to grow your business. He highlights the best ways to use AI to bring your business to new heights an… Read More

Understanding your buyer persona is crucial for any business. This is especially true for b2b companies, who don’t have the time or money to waste on unsuccessful marketing campaigns… Read More

If you own a business or are in marketing, you know the importance of good copywriting and the effect it can have on your bottom line. Whether you’re writing a blog for SEO or creating… Read More

Technology is constantly advancing, and the use of artificial intelligence (AI) in marketing has become increasingly popular, especially in the B2B sector. One way we might use AI in B2B mar… Read More

In today’s fast-paced world, businesses are always looking for new and innovative ways to engage with their target audience. One of the most effective ways is through the use of an AI… Read More

Artificial Intelligence has been a buzzword in the marketing industry for some time now. In B2B marketing, AI can help businesses better understand their customers, predict their behavior, a… Read More

Social media has become an integral part of our daily lives, and businesses are taking advantage of this to promote their products and services. With the advent of Artificial Intelligence (A… Read More

Lead generation… The one thing that all businesses need to be successful in to grow their business. Although lead generation has changed a lot over the years, it still remains a criti… Read More

Artificial Intelligence (AI) is increasingly becoming an important part of a business’s marketing strategy.  Whether you’re looking to improve your lead generation or trying… Read More

Imagine a world where your B2B business is able to generate leads and qualify them with pinpoint accuracy… Where your marketing campaigns are tailored to the specific needs and intere… Read More

Are you struggling to generate leads for your B2B business? It can be tough to navigate the digital marketing landscape on your own, especially if you don’t have the resources or exper… Read More

When it comes to growing your business and reaching new heights, partnering with a B2B digital marketing agency can make all the difference. These agencies are experts in their field and can… Read More

When hiring an agency to enable the marketing efforts of your B2B company, you want to choose an agency that has a robust marketing process. The difference between a good marketing process a… Read More

Today, consumers all over the world are taking more of an interest in living a greener lifestyle. This means they value things that are environmentally conscious, including the bra… Read More

Promoting an event on social media is not out of the ordinary for B2B businesses. Especially, with the number of people who are actively using social media to find like-minded people and act… Read More

As new technology and platforms arise, marketers are constantly strategizing and finding new ways to reach their audience. Although no one can clearly say what trends are going to be relevan… Read More

Best Practices for Medium-to-Large B2BCompanies Looking to Improve TheirOrganic Presence Best Practices for Medium-to-Large B2BCompanies Looking to Improve TheirOrganic Presence In today&rsq&hell…Read More

If you have a B2B company, you know just how critical it is to market your services in a way that can reach your target audience most effectively… but how do you determine your market… Read More

The B2B sales cycle can be long and daunting, requiring your marketing strategy to include additional nurturing efforts to maintain communication between your company and prospective leads… Read More

If you’re a B2B business you’re probably always searching for new ways to improve your marketing strategy. Expanding your business is difficult, especially if you aren’t im… Read More

Business growth is pretty hard, so B2B companies often need the support of a B2B digital marketing agency to help clarify their goals and scale. If your B2B company has a robust offering, it… Read More

If you’re the CEO or marketing director of a B2B company, you might be thinking: marketing is hard. Are there any simple B2B marketing strategies for business growth? And the answer is… Read More

It’s no secret that the pandemic as well as many other factors have shifted how businesses approach marketing. But the world of B2B is a lot different from the world of B2C. So the que… Read More

The Best B2B Marketing Tactics For Business Growth B2B marketing is always changing, with many factors influencing it, such as consumer and business trends, social media, and technology. As… Read More

All social media platforms have a certain purpose, audience, and way of communicating with others. In order to take advantage of each for your business, it’s important to understand ho… Read More

What Is A Marketing Funnel And Why Is It Useful For B2B Companies? It’s the journey someone has from becoming a potential customer when they first interact with your brand to someone t… Read More

Let’s face it: the marketing industry is always on the move. Best practices change from year to year and even month to month. To keep your company on the cutting edge, you have to util… Read More

Lead generation can be challenging in any industry, especially if you have a B2B service offering. That’s why at Ajax Union, we’re firm believers that networking is a great tool… Read More

Is your B2B company looking to hire a Brooklyn-based marketing agency?  When it comes to selecting the right agency for your company, the reality is that most of them won’t be a g… Read More

When it comes to marketing technologies, it can take time for Marketing Directors to navigate through the different technologies to use. The marketing technology landscape is constan… Read More

“Micromanage the process, not the people” – says Joe Apfelbaum, who is obsessed with finding a better way and sharing it.  Joe Apfelbaum founded Ajax Union in 2008 wi… Read More

What is a Company Profile Datasheet? A company profile datasheet is a document where companies can inform potential customers and investors about their operations and services. It can be us… Read More

For businesses looking to hire a marketing agency: the truth is, 90% of the agencies out there won’t be a good fit for your business. Finding an agency that understands your business&r&hell…Read More

If you’re struggling to maintain brand awareness, keep potential leads engaged, or recapture lost leads, then you’re probably lacking B2B retargeting strategies. Not everyone wil… Read More

Throughout the years LinkedIn has risen to the top as the best social networking platform for businesses to connect with potential buyers and other professionals. With its niche adva… Read More

If you’re the CEO or marketing director of a B2B company, you might be wondering: What are the most important marketing tactics?  One of the most common things that people wonder… Read More

Without measuring your campaign’s performance by tracking certain metrics, you’ll never know what’s working or what isn’t.  It’s hard to manage something y… Read More

If you have a business and need to market your services; the big question is how do you determine your marketing budget? Often, executives and higher-ups at companies have no idea how much m… Read More

Did you know that there are around 5.6 billion Google searches a day? Yep, you heard that right, 5.6 billion searches! SEO In today’s digitally saturated world, anything you ne… Read More

You know that saying “If you build it, they will come”, well that’s not true. You need marketing to generate traffic for your business. Without marketing, no one will… Read More

If you work for a B2B company, you know how difficult it can be to generate leads using tried and true methods like advertising and email marketing. cold emailing A more traditional lead gen… Read More

Starting a business without doing market research is like driving without a steering wheel.  Running your business on assumptions about your industry, target audience, and competitors c… Read More

There is a misconception that in the world of B2B marketing, social media is the most ineffective strategy for building trust with your leads. While a social media strategy won’t neces… Read More

In the world of B2B digital marketing, nothing is more important to get right than your target audience.  Without knowing who you’re serving, your marketing efforts may very well… Read More

Following the pandemic, marketers have begun experimenting with new channels and marketing strategies in order to better understand the buyer’s journey from beginning to end. No one co… Read More

If you’re the leader or chief executive officer of a large, fast-growing business, you might have been featured on the Inc 5000! You know just how difficult it can be to captain the sh… Read More

If you’re the leader or chief executive officer of a large, fast-growing business, you might have been featured on the Inc 5000! You know just how difficult it can be to captain the sh… Read More

Download our Marketing Director’s Playbook to learn the strategies every marketing director should know. >>DOWNLOAD NOW The post Marketing Director’s Playb… Read More

Make sure you have all your boxes checked before executing your next strategy: >>DOWNLOAD NOW The post B2B Marketing Checklist appeared first on Ajax Union Read More

Did you know that there are around 5.6 billion Google searches a day? Yep, you heard that right, 5.6 billion searches! In today’s digitally saturated world, anything you need is one se… Read More

Ajax Union wants to be the first to congratulate all of the honorees of the 2021 Inc. 5000! It’s difficult to manage the kind of growth that makes a business an Inc. 5000 company in an… Read More

If you’re familiar with B2B marketing you’ve probably heard the term “lead magnet’. Lead magnets are a popular type of content that a company offers, usually a helpfu… Read More

In an information-saturated world, marketers are constantly fighting to  attract potential customers. With so many ways to connect with people in today’s society, it’s getti… Read More

Lead generation is the name of the game in B2B marketing. Is your B2B company attacking the sales funnel at every front? One of the key lead nurturing tactics is email marketing, and if you… Read More

To market effectively, you need to understand the differences between marketing towards businesses (B2B) and consumers (B2C). The way you market towards B2B and B2C companies are completely… Read More

There’s no question that the events of 2020 drastically changed the way most companies operate, especially when it comes to their marketing. Due to the events of 2020, some important c… Read More

If you work at a B2B (business-to-business) company, you know just how difficult it can be to find leads. What’s more difficult? The process of turning a lead into a prospect…tu… Read More

Throughout the years LinkedIn has risen to the top as the best social networking platform for businesses to connect with potential buyers and other professionals. With its niche advantage, L… Read More

Get our 10 tips on how to make the most out of Clubhouse to start generating business. Download the PDF by clicking on this link. The post 10 Tips to Start Generating Business on Clubhouse a… Read More

The best way to get started with email marketing is to think of it as a nurturing tool. So many times B2B companies use email marketing solely for the purpose of sales and promotions –… Read More

As social media continues to grow, many consumers are spending more and more time online. This is especially true due to many being stuck at home. During this time, brands are desperate to f… Read More

Today we’re going to talk about SEO or Search Engine Optimization. If you’re in marketing, I’m assuming you know what this is, and if you don’t, you might be hiding i… Read More

There are a million different ways you can market your business on and offline. Although that can be a good thing, it’s becoming more and more difficult to be seen and remembered by co… Read More

What is email automation? An email automation sequence is a series of emails that are automatically sent to your prospects as they enter new stages of the marketing funnel. Each email is des… Read More

When strategizing a marketing funnel for your business, one of the most in-depth elements of the process is deciding what you want your brand message to be.  Before you decide on your c… Read More

In marketing, the importance of strategy cannot be understated. An excellent tool B2B companies can use to turn leads into sales is the marketing funnel. A funnel is a useful tool that can h… Read More

Marketing, like any industry, is constantly evolving, with new best practices, techniques, and strategies emerging around the clock. No matter your field or your target market, it’s es… Read More

LinkedIn is quickly emerging as the go-to social media platform for B2B professionals. If you’re not utilizing what is essentially the biggest networking event in the world that people… Read More

Our LinkedIn Local Meet-Ups have been a huge success and we are stoked to keep ’em coming! What the heck are they and why MUST you come to one, you may ask? Great questi… Read More

There are over 610 million people on LinkedIn and 40% of engaged users log in daily, which means many of your potential clients are using LinkedIn daily. LinkedIn is the biggest network… Read More

Happy Holidays from our Management Team to Yours! Happy Holidays, from our Management Team to yours! The team comes first at Ajax Union. My favorite part of my job is making sure our team… Read More

Most people don’t realize but there are over 500 million people on LinkedIn and many of your potential clients are using LinkedIn daily. LinkedIn is the biggest networking event i… Read More

How to Create a Digital Marketing Strategy with Joe Apfelbaum (JBiz Expo) Joe Apfelbaum: 00:11 Really long time. Let’s give God a round of applause. Joe Apfelbaum: 00:16 I know many b… Read More

Check out our very own Joe Apfelbaum, CEO of Ajax Union, on the Hard Corps Marketing Show Podcast – Episode 23! “You have to be tactful in order to be impactful” –… Read More

If you’re wondering why GDPR has been spamming your email, it’s simple: it’s necessary to know what it is. In fact, negligence to the new regulation may risk millions, eve… Read More

If you’re constantly wondering why you have so many prospects that just aren’t closing or why you have a whole sales team but such a low lead conversion ratio, you might want to… Read More

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If you’re a business or website owner, you’ve probably heard one of the many acronyms and terms used to describe online advertising. “PPC”, “SEM”, “… Read More

B2B lead generation is made up of groups of activities that are challenging to quantify. Sales and marketing are sectors of your business reliant on quantifiable information, but the ambiguo… Read More

“I think it’s important, with anything, that whatever you read, you become. So I try to get a variety of different sources…because one viewpoint that aligns with what you… Read More

In an age where prospects are more educated than ever, we the marketers need to be able to offer tailored information based on what stage the prospect or lead is in. Marketing funnels are c… Read More

“Setting one on one coffee lunch and breakfast meetings on a regular basis for three, four straight years–four or five days a week to build that foundation and that network.&rdqu&hell…Read More

Marketing Automation is a second beating heart, thinking brain, and breathing lungs for your business. You may not have the resources to hire someone to manage all of your customer and/or c… Read More