This informative Article was originally written by customer experience expert Blake Morgan.
We all have good intentions. We wake up, stretch, brush our teeth and think “it’s going to be a great day!” But as the day goes on some of us get off track. We eat the donuts in the office kitchen, surf Facebook instead of working, make impulse purchases on Amazon and when we get home from work — instead of going to the gym we plant ourselves on the couch for a few episodes of reality TV. We started our day with the best of intentions, but got side-tracked and lost sight of the long-term goals.
It’s the same situation with companies. No company sets out and says, “we’re going to just do the bare minimum for the customer so we can increase our profits!”
Read the entire article here and follow Blake on Twitter @BlakeMichelleM