2024-04-15 09:26
The countdown has begun for one of the most anticipated events in the risk management industry: the FERMA Forum 2024, set to take place in Madrid from October 20th to 22nd. brandformula is e… Read More
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Financial Services Marketing - Brandformula Blog
brandformula.co.uk
brandformula is an award-winning brand identity and brand engagement agency specialising in financial services marketing.
2024-04-03 13:56
There is just 1 month to go until BIBA, the must-attend event for all UK insurance professionals. This year it will be returning to Manchester Central!
Although BIBA is primarily aimed at… Read More
2024-03-06 16:40
Here is the February edition of our Agency Life blog, taking you behind the scenes of our work and life at brandformula. February saw the team attend our first event of 2024, tuck into some… Read More
2024-02-22 09:17
Having returned from, (and now recovered from!) a very successful AMRAE ’24 – one which saw the brandformula Team deliver multiple booths and meeting rooms for clients, we reflec… Read More
2024-02-07 16:36
Welcome to the January edition of our Agency Life blog, taking you behind the scenes of our work and life at brandformula. As we step into 2024, our team has been on the move, visiting exhib… Read More
2024-01-30 09:09
The 31st Rencontres du Risk Management is the first event of 2024 that the brandformula team is supporting! It takes place in Deauville on February 7-9, focusing on the theme of “For t… Read More
2024-01-23 16:27
2024 has arrived! A new year is about change. Throwing off old and bad habits, and embracing something with promise and ambition.
But in 2024, the ambition and promise of a ne… Read More
2023-12-05 12:15
Here is the November edition of our Agency Life blog, taking you behind the scenes of our work and life at brandformula. November saw the team getting into the Christmas spirit, creating new… Read More
2023-11-10 15:42
It’s nearly Christmas time and that means it’s the time when some of the biggest and most well-known brands go head-to-head in producing their unique takes on a Christmas advert… Read More
2023-11-08 14:22
In today’s digital world, every business has a website. After all, your competitors have one, so you better get one too, right? But simply having a website because “everyone else… Read More
2023-11-07 09:33
From the 30th October – 2nd November, the 19th Singapore International Reinsurance Conference welcomed a record breaking 2,772 delegates from 72 countries into the Marina Bay Sand… Read More
2023-11-01 15:15
Welcome to the October edition of our Agency Life blog, taking you behind the scenes of our work and day-to-day lives here at brandformula. This month has seen our team jet-set across the gl… Read More
2023-10-26 10:00
The insurance, banking, and financial services sectors can change rapidly, and new startups are always looking to challenge the established order. Yet it’s all too easy to focus so tig… Read More
2023-10-03 11:56
Here is our September edition of our Agency Life blog, taking you behind the scenes of our work and life at brandformula. Our team has been all around the world this month and also taken par… Read More
2023-09-26 14:45
Podcasting has become an industry. There are millions of podcasts covering every aspect of our daily working lives, home lives and social lives. Thousands of new ones are being upl… Read More
2023-09-18 12:52
On September 11-14, Martin Wiggins and the team attended the RIMS Canada Conference, in Ottawa – the second largest annual risk management conference in the world.
RIMS… Read More
2023-09-01 13:02
We’re excited to kick off our new monthly blog feature that takes you behind the scenes of our work and life at brandformula. Our team has been busy engaging with clients at events, em… Read More
2023-08-30 13:43
Coming from a brand identity background, I probably view exhibition stands with a slightly different perspective than a 3-dimensional stand designer, however, it has occurred to me in my las… Read More
2023-08-24 11:14
B2B purchasing decisions, let alone those in the insurance, banking and financial services sectors, involve higher stakes, longer sales cycles and many more decision-makers than any B2C tran… Read More
2023-08-24 11:13
As soon as we step into the workplace, we disconnect from our emotions. Between the hours of 9am and 6pm, we make only rational decisions and aren’t influenced by the marketing tactics… Read More
2023-08-16 11:11
Whilst predicting or pinpointing trends in logo design is not an exact science, there have been some definite high-profile brands in recent times that suggest many are now eschewing com… Read More
2023-06-30 08:54
In today’s digital age, social media platforms have become essential for businesses to connect with their audience, build brand awareness, and drive that all-important ‘engagemen… Read More
2023-05-30 13:46
The annual Airmic conference is only a handful of weeks away. It’s a milestone moment for Airmic – this year the risk managers get-together is marking 60 years. The p… Read More
2023-04-12 10:56
We are delighted to announce that brandformula will once again be partnering with AIRMIC to offer Airmic TV at the annual conference and exhibition at Manchester Central in June. Last year A… Read More
2023-03-29 13:39
RiskWorld is the exhibition at the centre of the Risk Management universe. The annual symposium for risk managers in North America takes place in Atlanta, Georgia from April 30th to Ma… Read More
2023-03-03 13:49
Sustainability has become an increasingly important topic for businesses around the world. As both industry regulations and public expectations of corporate responsibility have grown, it&rsq&hell…Read More
2023-03-03 13:44
There are just 2 months until BIBA. The annual gathering of the British Insurance Brokers Association is a major event in the exhibition calendar. For the second year running, th… Read More
2023-02-09 14:14
Last year, the international community came to Hamilton for the inaugural Risk Summit. It was a time of change as the planet emerged from pandemic conditions and questions were raised… Read More
2023-01-24 11:12
We’re well into January, and that means that the major conferences and exhibitions that mark the insurance year are just around the corner.
The first major milestone takes place at… Read More
2023-01-13 11:40
brandformula is delighted to welcome Lucy Doody to our team to further bolster our Events team. Lucy will work alongside Lily Johnson as a Senior Account Executive.
Last year marked… Read More
2023-01-03 11:50
Last year saw the return of in-person exhibitions and conferences. It was one of our most successful years ever! We assisted clients to build their presence domestically and internatio… Read More
2022-10-03 08:45
Automation is heralded as a saver of time and money. It takes the drudgery out of mundane tasks. It standardises and provides opportunity to the way in which we live, work and pl… Read More
2022-09-12 13:18
brandformula is delighted to be providing video and film services for the FERMA Forum again this year. We will once again be offering our “FERMA TV” experience at the event… Read More
2022-08-24 14:51
2022 is the year of returning to normality. After multiple years of pandemic-induced hiatus, face to face meetings are once again creating chatter across the hallowed tables of the ins… Read More
2022-07-19 15:09
Thought Leadership is a concept that has grown in popularity and importance in recent times. It was actually first coined as a phrase nearly 30 years ago. In simple terms, it’s a form… Read More
2022-06-30 08:14
We live in a generation where most people now have at least one social media account, whether that’s Facebook, Instagram or TikTok to name but three.
Not only people, but companies too… Read More
2022-06-01 14:09
After a successful BIBA in Manchester last month, this time, it’s AIRMIC. And the event is being staged in Liverpool for the first time in 4 years.
Once again, brandformula is pl… Read More
2022-05-12 13:42
The curtain is falling on the most successful BIBA conference ever. More than 6,600 brokers and deal makers squeezed through the front doors on the first day. Several thousand more came on d… Read More
2022-05-11 17:19
I’ve spent my first day wandering around BIBA talking to people about how they feel to be back. The answers I’ve had back have been an overwhelming message of positivity. “… Read More
2022-05-03 10:52
Spring has arrived! The desolation of the winter landscape has been replaced by a myriad of colour, energy, freshness and vigour. The welcome return of spring is also heralding t… Read More
2022-04-25 15:07
It’s the time of year for conferences and in-person events in the insurance and financial services industry. In the coming months, Airmic, BIBA and FERMA will be attended by thou… Read More
2022-03-31 13:38
Do global problems require global solutions? If you look at the events of the last couple of years, the answer appears to be a resounding yes! A lot has happened: the pandemic; t… Read More
2022-03-09 14:29
What does it mean to be a woman at work in 2022? How has the pandemic changed the lives of women? Does the future of the working woman look bright?
We, the women at brandformula:… Read More
2022-03-09 14:12
BrandFormula is pleased to announce that we will attend the inaugural Bermuda Risk Summit next week (March 14-16).
It’s good to finally have the chance to meet people and businesses fa… Read More
2022-02-22 15:57
After what feels like , the UK’s biggest insurance conference is finally back!
BIBA 2022 is making a triumphant return to Manchester for a first ‘in-person’ event in… Read More
2022-01-28 11:16
After what feels like a lot longer than 2 years, we are delighted to be ramping up our preparations for this year’s AMRAE conference. Taking place in Deauville from February 2nd &ndash&hell…Read More
2021-12-20 09:26
As the big day gets closer and closer, our digital team has shared their Christmas Day traditions and what they get up to each year.
Georgia – A tradition of mine is to always have cho… Read More
2021-11-08 16:19
Infographics have become more and more popular over time, even with the constant development of content and design. They’re a graphic which includes information or data – hence t… Read More
2021-10-29 10:00
There’s no better day than today to share with you our top 5 social media marketing tricks. Your social media strategy needs to be carefully considered to ensure you get the most out o… Read More
2021-10-27 13:49
Businesses in the financial services and insurance sector are no strangers to increased risks and strain on their infrastructure, but recent years have brought new challenges. The COVID-19 p… Read More
2021-09-30 09:02
Today is International Podcast Day!
It’s crazy to see the growth of podcasts over the years, with another year passing where people and companies celebra… Read More
2021-09-02 13:00
Audio content across social media platforms has grown incredibly over the past few years. With the new edition of Twitter Spaces and Facebook Live Audio Rooms, social channels are paying att… Read More
2021-08-25 08:14
Over the years, influencer marketing has grown massively. Influencers specialise in various industries, however, the majority strive to achieve the same goals: increasing brand awareness and… Read More
2021-08-24 08:14
With the end of lockdown finally here, it’s time to start thinking about your upcoming physical events!
After not attending physical events for well over a year now, we thought a remin… Read More
2021-08-15 08:15
After not exhibiting at physical events for a year and a half, we want to remind you of some key factors to consider when managing your stand and suggest some additional considerations for t… Read More
2021-08-03 15:42
For Social Media Day 2021, we published a poll asking our followers on Twitter and LinkedIn which social media platform they use most. The winner from both polls was…Instagram!
Over h… Read More
2021-07-16 08:35
In the financial services industry, companies tend to adopt a more corporate and professional tone for their communications. However, it’s important for companies to stay up to date wi… Read More
2021-06-30 13:17
Did you know 30th June is Social Media Day? Mashable launched the day in 2010 to mark the impact that social media has had on communications around the world.
For Social Media Day 2021, the… Read More
2021-06-30 10:29
As we begin to contemplate a return to working in the office, we’re interested in how everyone’s WFH experience over the last 15 months has been. In this two-part* group discussi… Read More
2021-06-30 10:28
As we begin to contemplate a return to working in the office, we asked some of the team at brandformula to reflect on their WFH experience over the last 15 months. In this two-part group dis… Read More
2021-06-01 13:32
Do you often feel exhausted after a long day of meetings over Zoom or Teams? You’re not alone! In fact, scientists from Microsoft’s Human Factors Lab studied human brain waves du… Read More
2021-05-18 13:25
The Global Pandemic triggered the shift towards digital channels; quickly changing face-to-face interaction to online engagement. What started out as a crisis response has now become the &ls&hell…Read More
2021-05-10 09:30
Monday 10th May 2021 marks the launch of Mental Health Awareness Week. This year, the theme for the week is ‘nature’. During a busy working day, it is important to understand the… Read More
2021-05-04 12:07
If all goes to plan, business events in England will be able to take place in less than a month-and we couldn’t be more excited!
Of course, there will be some stark differences to the… Read More
2021-03-30 13:59
Clubhouse is a new social media app shaping up to be the next big thing in social networking. It’s still early days and I know the insurance and financial services sectors are natural… Read More
2021-03-01 16:39
With the rapid digital evolution of previous years combined with the C word which has completely stripped the market, and the world, of physical networking, now is the time for insurers to u… Read More
2021-02-15 16:49
One of the best nuggets of content wisdom that sticks in my mind is to ‘compare your subject matter with something you are passionate about’. This puts a unique spin on the conte… Read More
2020-12-24 10:43
With the Covid-19 pandemic and lockdown restrictions causing the cancellation of many insurance events in 2020 (such as BIBA), we’ve seen the industry pivot over the last few months an… Read More
2020-11-09 22:00
Whether it be the return of conferences and events, or the moment your offices re-open and marketing projects are all go, you can be assured that our financial services marketing experts are… Read More
2020-11-09 16:15
The health and safety of our families, friends, and communities is top of mind, but most of us are also wondering, “Where do we go from here?” For marketers, that’s a multi… Read More
2020-09-16 11:02
With more companies across the capital beginning to return to work this month and a number of restaurants extending their Eat Out to Help Out deals into September, we’ve done some digg… Read More
2020-07-29 16:54
Those in the exhibitions and events industry are going above and beyond to ensure colleagues, visitors, exhibitors, and delegates are protected. When organised gatherings are ready to… Read More
2020-07-29 11:47
Whilst we have all had to come to terms with the recent cancellations and postponements of face-to-face events, the current climate has opened up a wealth of digital alte… Read More
2020-07-28 16:40
Similar to many of you, the brandformula team has been working from home for a few months now as a result of the Coronavirus pandemic. However, we haven’t let it get in the way of us… Read More
2020-07-20 12:43
After more than three months of ‘interesting times’ with no events or exhibitions, the pressing priority now is to find a safe route back to something that is equivalent to the o… Read More
2020-07-13 11:06
In a very different world driven by COVID-19, Airmic has changed the format of their Conference this year with the introduction of Airmic Fest!
Airmic Fest will run between 22-24 September 2… Read More
2020-07-02 10:05
When it comes to PowerPoint, it’s no secret that bad design can dampen a presentation’s impact and, in some cases, ruin it entirely. In these situations, we’re reminded of… Read More
2020-07-01 16:43
With working from home set to remain for a little while longer, make sure you get to grips with your video conferencing skills. You might already know to test your mic and video before a cal… Read More
2020-06-26 11:53
Over the past few months, we’ve seen an enhanced sense of creativity across marketing and communications strategies and service offerings, from a number of brands and industries. Socia… Read More
2020-06-22 08:41
We’re past the days of explaining why ‘content is king’. Everyone knows, especially in these increased digital times, that content must be at the heart of any B2B marketing… Read More
2020-05-19 12:28
With the lockdown still broadly in effect across the UK after almost 2 months, how have those working in the insurance industry adapted during, what key challenges are they facing, and where… Read More
2020-04-08 16:40
We find ourselves in a rather unusual situation, with none of us having experienced something quite like the COVID-19 outbreak before. Not only are we unsure how to go about daily trips to t… Read More
2020-04-06 11:35
Our parent company WHJE, which supports, partners and invests in marketing communications and creative agencies and individuals, has taken a controlling interest in WPB.
Matt Smith, who has… Read More
2020-04-02 10:42
So, here we are in April. The month before the BIBA Conference when the insurance market starts to get super excited about attending the Conference in Manchester.
Plans are all in place, m… Read More
2020-03-31 11:24
Creating Good! It’ s not just something to think about it’s something we should all try and actively do. That’s why, to inspire everyone in the brandformula team, we’… Read More
2020-03-11 09:34
The Airmic Annual Conference 2020 is heading to Edinburgh and in the spirit of this year’s theme of working together, we are delighted to once again, be partnering with the associ… Read More
2020-03-04 12:08
For those who work in the B2B market, LinkedIn is an essential social media platform. Over the years, it has grown from a place where job seekers upload CVs, to the largest professional soci… Read More
2020-02-20 11:56
B2C business are all about giving their site visitors a great UX (user experience). Why? Because it is generally believed that customers are fickle creatures with short attention spans who n… Read More
2020-02-03 16:40
What better time to reflect upon past successes and set new goals for the future? We are honoured to have once again been recognised within B2B Marketing’s definitive report of the lea… Read More
2020-01-31 14:22
Many B2B marketers in the financial services sector have been ramping up their content marketing in attempts to reach their customers in an increasingly competitive industry. Usually, this i… Read More
2019-12-20 16:53
The festivities are in full swing here at brandformula! Over the past two weeks, we challenged the team to put their best taste buds forward, to crown the ultimate high street winner… Read More
2019-12-13 11:45
It’s been a busy year for the team, and what better way to reflect on our achievements than one of our busiest events to close the decade – FERMA Forum 2019! Not only did we supp… Read More
2019-12-11 16:00
This year has seen a number of logo updates across not only social media, but also other platforms within the digital space. Most definitely some have been more successful than others! As we… Read More
2019-11-01 12:36
FERMA Forum 2019 is just around the corner. We’re packing our bags and finalising the last-minute details ready for the European risk and insurance management conference of the year!
W… Read More
2019-10-29 11:33
With FERMA Forum 2019 just over the horizon, the brandformula team is busy as ever – putting the final touches to our plans for stands, filming, social campaigns and more. It’s b… Read More
2019-10-25 14:46
Halloween is fast approaching and the brandformula busters are out in full force! This spooky festival is full of myths, but we promise you there are no poisoned sweet treats when it comes t… Read More
2019-08-06 08:47
Twitter recently announced that they were to replace SnappyTV, the third-party publisher tool, with their new product, LiveCut. Like SnappyTV, it allows users to make and share video clips o… Read More
2019-07-17 12:14
It may have been nearly two months since the Airmic conference in Harrogate, but we’re all still talking about it!
It was a remarkable event, with us working with more clients than eve… Read More
2019-06-20 16:02
It’s been a month since we returned to the office after yet another hectic time up in Manchester for the BIBA conference and exhibition.
2019 was another hugely successful year for us… Read More
2019-05-28 11:06
by Martin Wiggins, Managing Director
With less that a week to go until the Airmic Conference in Harrogate, the team is finishing off the final elements of support for all of our clients atte… Read More
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