Pretend we're gathered around a campfire. It's dark, and spooky noises come out of the woods. Now listen to this Scary Story. It's about a family named Krueger. Perhaps you've heard of them.
The Kruegers were an entrepreneurial minded family.
The dad, Fred, started the business because he had skills to build things people found helpful. He made knives and brooms.
His always helpful wife, Esmerelda, managed the back-office secrets, all the administration and accounting. She was Scary good with numbers.
Eventually their son, Freddy, showed great talent demonstrating the products and joined the business.