- Yes, actual response includes soft bounces, un-opens and bad responses. It doesn’t include hard bounce (incorrect email) and absence of email in contact included in bulk email audience
So if Damon summed up all the unique contact records that have ever been included in a bulk campaign sent within the last 365 days and the response for any of those email blasts was “Actual Response” = 12,000 then he cannot send to any more new contacts because 12,000 is his current license #, right?
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