Any company knows that it is essential to build a solid reputation and following on its Social media. It's ideal for your brand to become a household name as that's when you've attained a high brand awareness.
However, things aren't always rosy and running as you'd like. The last thing you want is to develop a reputation for all the wrong reasons - slow service, slow to react to issues, and other issues can cause negative social mentions.
It's vital to continuously track your brand's social media channels and look out for red flags. That is where Social Listening comes in and can greatly benefit your business.
What is social listening?
Social listening allows you to track, analyze, and respond to conversations about your brand and industry online. Social listening is the monitoring of your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries - followed by an analysis to gain insight and act on those opportunities.