Customer Relationship Management - Because People Should Always Come First
If you’re a Business, you have customers. If you have customers, you want to keep them happy – because without them you have no business.
Since the first Sumerian merchant scratched his accounts on clay tablets five thousand years ago, businesses have had to manage their relationships with customers. Today we might use another kind of tablet to track our customers, but the key element has stayed the same – it’s about people.
It’s tempting to think that finding the right CRM Software will provide a magic solution, but it’s not. Selecting the right software is just the last and, in many ways, least critical part of implementing an effective CRM system.
The three pillars of CRM are getting new customers,
retaining customers and growing business with existing customers.
Success with CRM follows a 60-30-10 rule. Sixty percent of a successful CRM implementation is People. Thirty percent is a good Process. And 10 percent is the Program you choose for CRM.