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ATTENTION, CRIMESTOPPERS: Stop the Crimes of a Crappy CRM

CRM Crime Prevention

Crimes might be Happening right under your nose. As a business owner, you have the power to stop or, better yet, prevent them.

No need to call 911. These aren’t that sort of crimes. Nevertheless, their impact on businesses, and sales in particular, is damaging enough to put them on The Black List. It’s important to get to the bottom of what’s happening, why it’s happening, and how to protect against harm.

We hereby deputize you to join the investigation. Let’s examine the evidence. As Detective Joe Friday would say on Dragnet, “Just the facts, ma’am.”

Clue #1: Missing persons – Your customer service rep gets a call and wants to provide seamless service. Yet where is the information on this particular customer? The rep has to put the customer on hold, look in multiple locations for it, maybe even ask the customer to repeat information that’s been given already. The crime: Even more people go missing because it creates the kind of customer experience that makes for negative reviews and loss of referrals. That’s something that can take a long time to purge from your record.

This post first appeared on Business Success With CRM, Implementer & Guide, please read the originial post: here

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ATTENTION, CRIMESTOPPERS: Stop the Crimes of a Crappy CRM


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