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Taking your CRM beyond the sales team

Access to CRM data for everyone.

The pressure to provide a rich and compelling customer experience continues to grow, which means that CRM must be more than just a sales tool.

Read this report on how to successfully open CRM to the whole enterprise and enable your company to deliver a more consistent and better customer experience.

To build customer loyalty, gain a competitive advantage, and capture more revenue, companies need to increase adoption of CRM best practices.

Relationships, not Transactions, are what B2B customers crave. While transactions end at the sale, relationships use every interaction to improve each buyer’s experience, and they enable you to build profitability by delivering an exceptional customer experience (CX).



This post first appeared on Business Success With CRM, Implementer & Guide, please read the originial post: here

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Taking your CRM beyond the sales team

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