Alert - CRM can boost sales team productivity & engagement
To consistently hit sales targets and ensure Productivity, sales executives need tools to help them effectively engage customers and close deals. Sales management can reduce the administrative burden by providing accurate forecasting tools and easily accessible, complete customer data.
Customer relationship management (CRM) boosts both productivity and effectiveness, yet 22% of professionals don't know what CRM is used for -- and 40% still store customer data in a spreadsheet or email.*
Here are five ways that CRM can increase the productivity of your sales team.
1. Gain a deeper understanding of customers
CRM makes it possible to capture many streams of customer information from both internal and external data sources. With CRM, sales representatives can enjoy anytime access to rich, accurate customer profiles that gather information from across the entire enterprise. As CRM has matured, customer profiles now contain much more than contact information and appointments. Robust profiles include demographic data, social media profiles and activity, purchasing history, buying habits, preferred communication channels, and much more.
Rich customer profiles are shared and updated by all customer-facing employees. That means without picking up the phone, sales representatives can see any activity between accounting or customer service, and their customers. Likewise, customer support representatives can see the interactions that have occurred between the customers and the sales department. The result is a more consistent, satisfying experience for the customer and more efficient interdepartmental communication.