In order for any company to attract new customers and retain current ones, Customer Service and Sales teams must must have a collaborative relationship. Infor CRM makes this possible.
Recently when we talked about how customer service teams use Infor CRM to solve and manage
important customer relationship issues, we only briefly touched on how it relates to the sales force. Attracting new customers relates to sales activities, while retaining current customers points to customer service activities. In essence what we are talking about is how customer service teams and sales teams work together to grow customer loyalty and increase sales productivity.