Maybe the question has already been asked, but we are going to ask it here. What can Business Relationship Management (BRM) take away from a system like Infor CRM?
Before we get there, a better question might be how do these two relate? Well the truth is, in any discussion about BRM, you also have to discuss Customer Relationship Management (CRM), as the two work hand-in-hand towards effective BRM.
The relationship between the two is simple. BRM revolves around business units successfully meeting the needs of internal business partners and the external service providers. CRM, in general, helps to manage new, existing, and future customer relationships. However, the core link between these two is the customer intelligence that is captured and maintained by CRM systems.