Value in the Company's Customer Service Team

Generally when the topic of CRM software comes up, people immediately think about how salespeople use the system, but rarely how Customer Service Representatives (CSR) use CRM strategy to Provide better service to customers. As critical as the sales force is to success with the system, there are a number of company-wide parties that serve key roles in creating the overall customer experience. But maybe none more integral than a company’s customer service team—those who interact with customers on a daily basis.