Using CRM to Extend Existing Key Business Strategy
A recent client is well known for their great customer experience in obtaining accurate pricing, product
availability and ease of placing orders. Their Picas Greenhouse Production software capabilities handle financial, inventory, shipping, logistics planning, production, and wireless warehouse management.
The production software did a good job with taking their product and getting it to the customer. However, the relationship communications with their customers were lacking. There is a need to have a systematic approach to consistently attract, retain and Grow profitable customers. There was a need for the core capabilities of CRM - customer relationship management system. An integrated systems approach is required in today's connected world.