B2B technology companies of all sizes have witnessed a stunning shift in their operating environment over the past few years. The promise of AI and related technologies has risen at the same… Read More

Understanding Data Warehouses Data warehouses play a crucial role in business intelligence, enabling organizations to store, manage, and analyze vast amounts of data. Essentially, a data war… Read More

In the SEO community, we often joke about how often news articles and media pieces have declared SEO dead. From paid ads taking up organic real estate, to Google using rich snippets, we&rsqu&hell…Read More

Over the years, the cybersecurity landscape has drastically evolved, making it crucial for businesses to protect their digital assets against potential threats. Among the strategies we use t… Read More

‘Junk in, Junk out’. If you work with data, which I’m sure you do, you’ve heard that statement a lot. If you have bad data coming into your systems, you’re goin… Read More

The deprecation of third-party cookies has been in the works for quite some time. Many browsers have already gone through with it and a few others, including Chrome, are still in progress. W… Read More

A common hot button topic among companies looking to push to the next level is personalization. Whether it is ads, on site, in app, email, or anything else delivering a message customized to… Read More

B2B Intent Data – often talked about, rarely harnessed for its full potential. For more than a decade intent data, delivered in several forms, has been utilized in varying capacity to… Read More

Across industry landscapes, marketers are dealing with a similar set of headwinds as it pertains to campaign reporting, particularly in CRM. Answering simple questions like – how did m… Read More

Analytics tools today must meet high standards. In what is a relief to those who geek out about this, the industry seems to have moved on from limiting their view to only last-touch attribut… Read More

What is GA4? With the forced changeover to GA4 fast approaching (July 2023) one question seems to keep coming up: What is GA4? The simplest explanation is GA4 is Google’s approach to e… Read More

Over the past five years, Convertiv has worked with dozens of clients, many of which represent some of the country’s fastest-growing technology companies. In that time, we have provide… Read More

Often an overlooked piece of the marketing puzzle, attribution requires the development of a program that provides insight and feedback on which pre-revenue activities were most impactful in… Read More

While there are many elements of a data-driven growth strategy, few have as much immediacy, adaptability, and impact as paid digital programs. At the same time, paid digital is an area where… Read More

If your business is like most, it probably has a complicated long-term relationship with customer data. You’ve likely been generating data of some kind since the earliest days of your… Read More

After a project launches, the resources that brought the project live are diverted away towards other projects. Transitioning a project from active development into maintenance requires supp… Read More

After a project launches, the resources that brought the project live are diverted away towards other projects. Transitioning a project from active development into maintenance requires supp… Read More

Over the past few years, B2B companies have been transforming their go-to-market strategies to focus more on accounts than individual prospects. The business outcomes of a successful accou… Read More

Over the past few years, B2B companies have been transforming their go-to-market strategies to focus more on accounts and less on individual prospects. By narrowing the targeting pool for… Read More

When launching and managing a complex application at scale, bringing the full project plan into focus early in the process is essential. Every new development project should start with both… Read More

When launching and managing a complex application at scale, bringing the full project plan into focus early in the process is essential. Every new development project should start with both… Read More

For most businesses with an online presence, digital performance reporting is a primary focus. After all, if you don’t have clear insight into the digital activities that you are engag… Read More

Personalization is fast becoming a go-to strategy for a wide variety of digital efforts. You see it everywhere, from account-based marketing to website personalization and custom product dem… Read More

Personalization is fast becoming a go-to strategy for a wide variety of digital efforts. You see it everywhere, from account-based marketing to website personalization and custom product de… Read More

Today’s landing pages are fast and easy to produce and generally serve a single objective. Most often, they are used in conjunction with digital marketing efforts, such as paid ads and… Read More

For years, modular elements that can be reused indefinitely after initial inception have been the holy grail of user interface design and development. Utilizing modules to build new pages pr… Read More

Technical debt is the accrued set of technical issues that create friction during the pursuit of new business value. The term is often applied to software engineering practices, but it is al… Read More

People, process, data, and technology are the four words every marketing technology lead hears in their sleep. But we can’t deny the importance of these critical components in ensuring… Read More

Today’s marketing teams are under constant pressure to do more with less. Trying to increase sales and marketing activities with small teams and little resources is a nearly impossible… Read More

What is DevOps? The IT department had a problem.  They had two different groups of very smart engineers, working on delivering the same service, but with very different cultures. … Read More

The holy grail of UI design and development for years has been producing modular elements that can be reused indefinitely after initial inception. It is pretty standard that certain elements… Read More

The holy grail of UI design and development for years has been producing modular elements that can be reused indefinitely after initial inception. It is pretty standard that certain elements… Read More

The holy grail of UI design and development for years has been producing modular elements that can be reused indefinitely after initial inception. It is pretty standard that certain elements… Read More

What is Medium?  Medium is an online publishing platform, that is host to a massive collection of articles written by amateur and professional writers alike. It is where readers can fin… Read More

Social Media Marketing is a a type of online marketing that involves developing and sharing content across various social media platforms to drive brand awareness and attract new customers… Read More

Keyword research is the foundation of any effective search marketing program. No matter what the goal of your program is, keyword research is the first step in creating an organized and effi… Read More

Digital performance reporting is a major focus for most businesses with an online presence today and for good reason.  If you do not have clear visibility into the digital activities yo… Read More

The Power of Paid Search People using search engines are looking for instant answers and solutions that your company can quickly provide them.  Unlike traditional advertising, your targ… Read More

Landing pages have become a best practice for optimizing user experience (and conversion) when a visitor arrives at your digital experience after clicking on an ad, an email, or even a post… Read More

The global expansion of businesses and the international presentation of brands, products, and services is a large undertaking that involves many challenges ranging from technological and fi… Read More

What is Agile Project Management? Agile Project Management applies an iterative approach for effective planning and completion of projects. Teams are able to complete deliverables incrementa… Read More

As with all technological choices, deciding on what powers your website centers on the right trade offs. Headless CMSs, single page applications and static site generators have been around f… Read More

As with all technological choices, deciding on what powers your website centers on the right trade offs. Headless CMSs, single page applications and static site generators have been around f… Read More

As with all technological choices, deciding on what powers your website centers on the right trade offs. Headless CMSs, single page applications and static site generators have been around f… Read More

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More than often within B2B operations marketers find that priorities between marketing and sales are misaligned. The complex relationship between the two sides proves to be challenging as bo… Read More

Content is king. A phrase commonly used by marketers and a phrase that should not be taken lightly. Competition is fierce, and new advancements in digital marketing are making it imperative… Read More

Running a social media contest can be a great way to grow your existing fan base, promote brand awareness and help achieve your business goals on social. When preparing to run a contest on y… Read More

One large draw to social media for users is the fact that it provides a space to share ideas, likes, dislikes, interests, finds and more. The content of course varies from platform to p… Read More

As a digital marketer trying to increase awareness and leads for your product or service in a competitive market, effective keyword research for your PPC campaigns is crucial. You want to ma… Read More

It seems like every few months a new social network comes to the forefront as “the” place to be when it comes to sharing branded content online. So how can your company identify… Read More

A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the be… Read More

Facebook recently revealed that is has 1.35 billion monthly active users. With such a massive audience, brands have flocked to the channel to expand their digital footprint in order to reach… Read More

Social media can be a great tool for brands because it allows for the development of one-on-one relationships with consumers and offers an additional avenue for marketing your company. Howev… Read More

Engagement is one of the most valuable Facebook page metrics a company can track. One could call it the currency of Facebook. With an active and high level of engagement, a brand can grow it… Read More

How well do you know your customer? In order to effectively market and sell, you must first get into the minds of your prospects and customers. And though most B2B executives… Read More

We’ve previously spoken about the opportunities large-scale pop culture events can offer your brand when it comes to speaking about them socially. With eyes from all over the world on… Read More

There are still many skeptics, but deriving a real return on investment (ROI) from social applications is far from impossible.  Follow these steps and you’ll narrow it down to an… Read More

Building your brand presence on Facebook through page likes is vital. The larger your page audience, the more likely you will be to generate a solid online conversation and reach new fans in… Read More